Bell & Ross pushes the boundaries of innovation with the new BR-03 Astro, a timepiece inspired by the vastness of space. Placing Earth at its core, encircled by the Moon and Mars, the brand pays homage to our Blue Planet while showcasing its watchmaking expertise from a fresh perspective. Encased in a 41 mm black ceramic case, the watch features an anti-reflective sapphire crystal, uniquely hollowed at its center in the shape of a spherical cap, adding depth to the Earth within.
Introducing: Panerai Luminor Tre Giorni PAM01628. The 47 mm 3-Day Watch Gets Better.
Panerai introduces the new Luminor Tre Giorni PAM01628, a striking watch that combines the brand's rich history with cutting-edge innovation. With its substantial size at 47 mm and a classic manual wound movement, this timepiece pays homage to Panerai's storied past while embracing modern precision.
Introducing: Frederique Constant 'Watch Angels' Worldtimer Manufacture 40 mm. A Smaller Size 718-piece Limited Edition.
Geneva-based watchmaker Frederique Constant along with watch collector community and habillage producer Watch Angels, proudly unveil their latest co-creation and co-production: the Worldtimer Manufacture in 40 mm. This unique timepiece, encasing the renowned in-house FC-718 world time movement, has been designed for early adopters and marks a design and dimensional evolution of the acclaimed 42 mm Classic Worldtimer Manufacture model which it comes to complement.
Introducing: Hublot Big Bang MECA-10 Aspen One. First Partnership with a U.S. Ski Destination.
Hublot is proud to announce the launch of the Big Bang MECA-10 Aspen One. The third exclusive timepiece was created in partnership with Aspen One, the parent company of Aspen Snowmass, recognized as one of North America’s most iconic ski destinations. As the Official Timekeeper and Resort Partner, Hublot celebrates its ongoing partnership with this premiere alpine destination by capturing its spirit of adventure, luxury, and precision in this special edition.
Experience: Beluga Noble Vodka. Crystal Clear Like a CVSTOS Metropolitan Sapphire.
Here at WCL, we are lovers of the finer things in life and we tend to be purists when it comes to high-end spirits and luxury watches. Beluga Noble Vodka is an exceptional premium spirit that hails from the Russian NOVABEV Group—currently produced and bottled in Montenegro so that it can be sold in certain countries—, known for its remarkable quality and remarkably smooth taste as well as its crystallinity—much like the clarity on the sapphire case of the CVSTOS Metropolitan Chronograph Sapphire Rhodium.
Introducing: MB&F X Bvlgari Serpenti. The Second Collaboration with Three New Watches.
For their second collaboration, Bvlgari and MB&F—Fabrizio and Max—chose to reinterpret one of Bvlgari’s most famous historical creations, the iconic Serpenti watch, which first appeared in Bvlgari’s creations in 1948. There are three different versions to choose from—two in titanium and one in 18K rose gold—, each limited to only 33 pieces.
Breaking News: Rolex Shuts Down Carl F. Bucherer
Today, February 7th, 2025, we found out through the news Bilanz—a Swiss publication—that Rolex has decided to shut down all operations of the Carl F. Bucherer brand considering its low sales and uncertain future in a highly competitive watch industry. From what we’ve heard, looks like the 100 or so employees at Carl F. Bucherer were informed this morning that the brand would cease to operate and that they would be offered jobs at Rolex.
Introducing: Atelier FVF Genève FVF2 Time & Day Intrepido. Franc Vila Releases his Second Watch as FVF.
Franc Vila is a very familiar name if you know anything about independent watchmakers from the last two decades. After selling his namesake brand Franc Vila, the Spaniard watchmaker returns with his second watch under the new Atelier FVF Genève. Following the release of the FVF1 Superligero Tourbillon, now comes the new FVF2 Time & Day Intrepido where he blends in timeless elegance and a dynamic soul.
Introducing: Frederique Constant Classic Tourbillon Manufacture. A Swiss Made Tourbillon Under USD 16K.
In 2025, Frederique Constant is unveiling a new edition of its Classic Tourbillon Manufacture reference FC-980GR3H6, a direct descendant of its 2023 predecessors. The timepiece is being released in a limited edition of 150 pieces featuring a 39 mm stainless steel case with a green dial and matching strap. Its beating heart is the automatic FC-980 manufacture movement, developed and assembled in-house.
Introducing: Piaget Polo Flying Tourbillon Moonphase
The new Piaget Polo Flying Tourbillon Moonphase watch is presented in titanium with shades of blue and grey and continues to explore contemporary complications. It remains true to the signature codes of Piaget’s style, which is full of graceful thinness, bold materials, and inherent elegance.
From the Editor: Omega Speedmaster Moonphase Meteorite. A Bold Move, Overhyped Luxury or Overmilking the Same Cow?
Omega’s latest release, the Speedmaster Moonphase Meteorite, left me thinking a lot about the minimal effort the brand puts into releasing new watches and how, despite its lack of creativity, the pricing of its watches continues to increase without proper justification. Since 1969, Omega has been milking the same cow with the same boring story.
Introducing: Jaeger-LeCoultre Reverso Tribute Enamel 'Snake'. Celebrating Chinese New Year.
For 2025, La Grande Maison continues its tradition of craftsmanship and artistry with the Reverso Tribute Enamel ‘Snake.’ This piece is the third in a series honoring the Chinese Zodiac, following the years of the Tiger and Dragon. This exquisite timepiece is made to order and produced in limited quantities, showcasing the exceptional talents of the master enamellers and engravers in the Métiers Rares atelier at the Manufacture Jaeger-LeCoultre.
Introducing: Urwerk UR-100V Magic T 'Hunter Green'
After over five different iterations, Urwerk releases the new UR-100V Magic T 'Hunter Green', a striking timepiece that exemplifies the brand's innovative spirit and avant-garde design philosophy. Featuring a unique satellite hour display, the watch showcases an intricate mechanism where rotating hour satellites travel along a track, providing a new way to read time.
Introducing: H. Moser & Cie. Pioneer Tourbillon Burgundy
H. Moser & Cie. captures the essence of rarity and unveils the Pioneer Tourbillon Burgundy. Blending elegance and robustness, this model is equally at home on land and in water, with its 40 mm 5N red gold case that is water resistant to 120 meters. Within the perfectly balanced dimensions of this 40 mm case, H. Moser & Cie. has housed its HMC 805 automatic calibre with a flying tourbillon featuring a double hairspring.
Introducing: Panerai Radiomir 8 Giorni Eilean Experience Edition PAM01643
The new Radiomir 8 Giorni Eilean Experience Edition is limited to 30 pieces and invites its owners to an immersive journey through Sicily’s rich culture. This watch has a 45 mm Brunito steel case with a bronze bezel crafted from Panerai’s iconic yacht Eilean and boasts a grainy beige sandwich dial inspired by maritime sails.
Introducing: Panerai Submersible QuarantaQuattro Mike Horn Edition PAM01676
Today, Panerai is thrilled to unveil two remarkable timepieces that reflect the brand's enduring spirit of adventure and exploration: the Submersible QuarantaQuattro Mike Horn Edition PAM01676 and the Radiomir 8 Giorni Eilean Experience Edition PAM01643. These watches embody Panerai's innovative pursuits and showcase the brand's unparalleled expertise in watchmaking.
Introducing: Louis Erard Le Régulateur X Sylvie Fleury Palette of Shadows. A 178-piece Limited Edition.
The collaboration between Louis Erard and Swiss artist Sylvie Fleury positions Le Régulateur X Sylvie Fleury Palette of Shadows as a leading force in unconventional design culture. Its iconic ‘three inline’ hands challenge traditional norms and redefine fundamental concepts. By juxtaposing luxury and industrial materials, Fleury critiques the fetishization of beauty and gendered consumption patterns.
Introducing: L’Epée 1839 Transparent Watch Box. A Ten Thousand Dollar One-Watch Acrylic Mechanical Box.
L’Epée 1839 is proud to introduce a fully mechanically engineered Watch Box designed in collaboration with Winston Chapman. The creation elevates your favorite wristwatch to a whole new level of sophistication. Think of it as a VIP lounge for your timepiece, elegantly encased in a clear housing that displays your treasured timepiece and showcases the ingenuity of its own mechanical heart.
Introducing: Richard Mille RM 16-02 Automatic Extraflat. An Audacious Evolution: Smaller and No Date Function.
The new Richard Mille RM 16-02 Automatic Extraflat marks a bold evolution of the iconic rectangular timepiece RM 016. This latest model reimagines the brand’s signature design with an audacious evolution that makes the watch smaller and removes the date function from its predecessor.
Introducing: Parmigiani Fleurier Tonda PF Xiali Chinese Calendar Rose Gold. Ultimate Elegance in Celebration of Chinese New Year.
Ahead of the upcoming Chinese New Year celebrations, Parmigiani Fleurier is delighted to unveil a new iteration of its Tonda PF Xiali Chinese Calendar, now presented in 18K rose gold. Up until now, this watch was only available in stainless steel with a platinum bezel.
