De Bethune has pushed the boundaries of watchmaking with its latest creation, the DB Kind of Two GMT ‘Season 3’. This watch epitomizes the brand's commitment to artistic innovation and technical excellence. Collaboratively designed by Denis Flageollet and music industry icon Swizz Beatz, it challenges traditional watchmaking conventions.
Introducing: Girard-Perregaux Laureato Absolute Aston Martin F1 Edition. Gear Heads Rejoice with the Ultimate Motorsport Timepiece.
Buckle up, watch collectors and racing enthusiasts—Girard-Perregaux is about to blow your mind with the new Laureato Absolute Aston Martin F1 Edition. This isn't just another watch; it's a high-octane collaboration that screams performance from every millimeter in a limited edition of only 88 pieces.
Experience: Fauré Le Page Étendard Pocket Wallet 'Snake Charmer' Limited Edition. Celebrate the Year of the Snake.
While in Paris last week we ran into this Fauré Le Page Étendard Pocket Wallet ‘Snake Charmer’ Limited Edition piece—200-piece individually numbered—released to celebrate the Year of the Snake and we simply had to have it. Not only do we love that the wallet is individually numbered but we also like that Fauré Le Page created a unique scale pattern and color combo for this limited edition.
Introducing: Armin Strom Orbit Purple. A 20-Piece Limited Edition.
The new Armin Strom Orbit Purple introduces a revolutionary concept with a date pointer indicating the date on the bezel. This isn't merely a redesign of an existing complication—it's an entirely new horological experience. While traditional timepieces impose the date function constantly, with its inevitable midnight shift marking each passing day, the Orbit takes a more sophisticated approach.
Introducing: BYRNE Star Watch Complication. A Unique Worldtimer Like No Other.
The Byrne Star Watch complication is inspired by a historic timepiece from Vacheron Constantin pocket watch that John Byrne painstakingly restored over two decades ago. Originally purchased in India, this rare watch, believed to have belonged to a Pope, features a detailed map of Italy, making it an exceptional artifact.
Introducing: Richard Mille RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari (Live Pictures)
Today, we bring you the second timepiece from Richard Mille's and Ferrari's partnership, combining a tourbillon and a split-seconds chronograph. The new Richard Mille RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari is limited to 150 pieces with two iterations in a 75-piece limited edition each.
Introducing: Urwerk UR-101 T-Rex. A 100-piece Limited Edition.
Urwerk's debut timepiece, the UR-101, was launched in 1997. Its dramatically transformed design makes a bold statement, showcasing textured, scaly armor across the bezel, sides, and lugs. While the organic guilloché pattern was traditionally hidden beneath a sapphire crystal, it is now fully exposed, inviting you to experience the craftsmanship firsthand. The new UR-101 T-Rex takes this to the next level with a striking bronze carapace.
News: Tudor Joins the Racing Bulls Visa Cash App Formula One Team
Tudor is expanding its commitment to Racing Bulls Visa Cash App Formula One Team for the 2025 Formula One season. The rear wing of an F1 car plays a crucial role in making the car faster and increasing its level of grip—all critical aspects of creating an advantage to win races. Look at the rear wing on both Yuki Tsunoda and Isack Hadjar’s car, and you’ll notice something new for the 2025 season: the Tudor logo is proudly displayed across the span of the wing.
Introducing: ArtyA Purity Wavy HMS Mirror
ArtyA introduces the Purity Wavy HMS Mirror, a limited edition of 99 pieces—an avant-garde timepiece that redefines craftsmanship and innovation. Crafted entirely in-house, this watch showcases exceptional handcraftsmanship, blending design and comfort in perfect harmony.
Introducing: Krayon Anyday. First Mechanical Planner Watch.
Krayon unveils the groundbreaking Anyday, the world’s first mechanical planner watch, designed to display an entire month at a glance. With its innovative mechanism, Anyday rolls forward month after month, year after year, without any need for technical intervention, making time management intuitive and effortless.
News: TAG Heuer to Unveil Pitlane Clock at the Formula 1 Australian Grand Prix
At the Formula 1 Australian Grand Prix in Melbourne on March 16, 2025, TAG Heuer will honor its legendary connection to the sport by unveiling a new and iconic pitlane clock. As the Official Timekeeper of Formula 1, this custom-engineered timepiece draws inspiration from TAG Heuer's 1986 Formula 1 Collection.
Introducing: M.A.D.Editions M.A.D.2. One for The Tribe and Friends and One for the Raffle.
If the M.A.D.1 broke the rules, the M.A.D.2 spins a different story. In case you missed the beginning, M.A.D.Editions were born from frustration: MB&F’s own families and close friends could not afford an MB&F watch. How could they propose something just as creative, but at an accessible price? In 2021 —amid COVID—they decided to release the result of that frustration, in the form of a one-off drop.
News: Contrôle Officiel Suisse des Chronomètres Revamps Image and Connects with Consumers
The Contrôle Officiel Suisse des Chronomètres—COSC— is a neutral, public-interest non-profit association dedicated to ensuring precision and reliability in Swiss watchmaking headquartered in La Chaux-de-Fonds, Switzerland. Since 1973, it has been the trusted authority behind the Certified Chronometer label.
News: Marine Serre Dress with Upcycled Watch Bracelets at Paris Fashion Week 2025
For Paris Fashion Week 2025, Marine Serre has unveiled its prêt-à-porter Fall 2025 collection, and within they have presented a dress made of upcycled stainless steel bracelets. The dress is made of no less than 150 stainless steel watch bracelets of different sizes and widths sewn all together into a one-piece form-fitting short cocktail dress.
From the Editor: Explaining Off-Catalog Rolex Watches and the Elusive Rolex Sky-Dweller Full Pave ref. 326959TBR
Let me explain to you what Off-catalog Rolex watches are before I go into talking about the elusive Rolex Sky-Dweller Full Pave ref. 326959TBR. The Rolex Off-Catalog watches are considered to be the ultimate in exclusivity and are the brand's most rare and sought-after timepieces, often reserved for Rolex's most esteemed clients.
Insider: TAG Heuer Carrera Chronograph Tourbillon. The Brand Continues to Climb the Steep Price Ladder.
The TAG Heuer Chronograph Tourbillon reference CBS5010.FC6543 showcases a masterful blend of precision engineering and innovative design in what is a gorgeous watch but with a steep price tag. This timepiece features a formidable tourbillon complication that enhances accuracy by counteracting the effects of gravity on the movement.
Introducing: Jaquet Droz Charming Bird Titanium Unique Piece
Jaquet Droz’s philosophy is most evident in its groundbreaking creations, but its inspiration runs deeper. In 2025, a decade after winning the GPHG’s “Mechanical Exception” category, the legendary Charming Bird returns—now reimagined in a Grade 5 Titanium case. This marks a world-first: the only wristwatch with a musical automaton crafted from this ultra-modern yet notoriously challenging metal.
Introducing: Breitling Navitimer B19 Chronograph 43 Perpetual Calendar
Breitling presents a new iteration of the Navitimer B19 Chronograph 43 Perpetual Calendar with a radiant ice-blue dial, platinum bezel, and stainless steel case. For over 70 years, the Navitimer has been instantly recognized for its circular slide rule, notched bezel, and chronograph function.
Introducing: Hermès Arceau L’Heure de la Lune Meteorite. Three Versions with Lunar Rock, Vesta and Erg Chech Meteorite Dials.
The Arceau L’heure de la Lune watch, originally introduced in 2019, is now reimagined in three new versions, in a 12-piece limited edition for each version. Each model features a striking two-toned design, with cases and lugs crafted from different materials. At the heart of every timepiece lies a piece of meteorite: Lunar rock, Vesta, and Erg Chech.
Introducing: Piaget Limelight Gala Decorated. Pink Gold Dial and Burgundy Enamel Dial.
Piaget’s two newest launches from the Limelight Gala collection are pure fire. The Piaget Limelight Gala watch epitomizes elegance and sophistication, boasting a distinctive design that seamlessly blends femininity with boldness and modernity. Characterized by its gracefully curvaceous 32 mm case and striking dials, this exquisite timepiece beautifully captures the essence of luxury in every detail.
