When we first heard about the project that Philippe Cros, Jorg Hysek Jr. and Lionel Ladoire were working on, we knew something really special would be coming out of it. One of our favorite watches from Baselworld 2018 and a watch that knocked our socks off is the new L&JR Chronograph S1503 from the just launched Montres L&JR brand. This new Swiss watch brand brings a whole new approach to the watch industry gleamed from the expertise of its three founders.