BELL & ROSS

Founded in 1994 by Bruno Belamich and Carlos A. Rosillo, Bell & Ross produces professional watches with astronauts, pilots, and divers in mind. In 2005, the company revolutionized watch design codes with the creation of the BR-01, inspired by aeronautical instruments. The iconic "circle within a square" was born, becoming its visual signature. To date, the brand has flown to space with the Space 1 and has made a record-breaking dive 11,000 meters deep with the Hydro Challenger. Its two iconic collections are the Vintage and the Instrument collections, the latter of which features a square case inspired by the shape of cockpit clocks in 1970s airplanes is one of their most iconic designs.