Mr. Wilhelm Schmid has led A. Lange & Söhne as CEO since 2011, shepherding the brand through a period of deliberate contraction—from 270 points of sale to 52—and a deepening commitment to the standalone boutique model. I sat down with Mr. Schmid at the grand opening of the brand's new Chicago boutique at Tribune Tower Residences.
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Each week at WCL delivers editorial coverage across the spectrum of serious watch collecting—from industry analysis and new-release evaluations to hands-on reviews and first-person experiences. Weekend Reads curates the week's most substantial pieces: the editorials that reward deeper engagement and merit your weekend reading time.
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Mr. Wilhelm Schmid has led A. Lange & Söhne as CEO since 2011, shepherding the brand through a period of deliberate contraction—from 270 points of sale to 52—and a deepening commitment to the standalone boutique model. I sat down with Mr. Schmid at the grand opening of the brand's new Chicago boutique at Tribune Tower Residences.
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The independent watchmaking world has lost one of its most visionary figures. The watch collecting community is mourning the loss of Jean-Marie Schaller, the founder and CEO of Les Ateliers Louis Moinet, who passed away peacefully on May 16 at the age of 66, following an illness that had kept him from attending Watches and Wonders Geneva 2026.
