The independent watchmaking world has lost one of its most visionary figures. The watch collecting community is mourning the loss of Jean-Marie Schaller, the founder and CEO of Les Ateliers Louis Moinet, who passed away peacefully on May 16 at the age of 66, following an illness that had kept him from attending Watches and Wonders Geneva 2026.
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When I first saw the teasers a few days ago, I sat with them for a long time before I could write a single word. Since there have been rumors for the last two years that AP might be acquired by LVMH or another watch holding group, I even wondered: Is this how the Swatch Group will communicate they are finally acquiring Audemars Piguet?
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The independent watchmaking world has lost one of its most visionary figures. The watch collecting community is mourning the loss of Jean-Marie Schaller, the founder and CEO of Les Ateliers Louis Moinet, who passed away peacefully on May 16 at the age of 66, following an illness that had kept him from attending Watches and Wonders Geneva 2026.
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