When I first saw the teasers a few days ago, I sat with them for a long time before I could write a single word. Since there have been rumors for the last two years that AP might be acquired by LVMH or another watch holding group, I even wondered: Is this how the Swatch Group will communicate they are finally acquiring Audemars Piguet?
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— WATCHES AND WONDERS 2026 —
Each week at WCL delivers editorial coverage across the spectrum of serious watch collecting—from industry analysis and new release evaluation to archival perspectives and manufacture insights. Weekend Reads curates the week's most substantial pieces: the editorials that reward deeper engagement and merit your weekend reading time.
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When I first saw the teasers a few days ago, I sat with them for a long time before I could write a single word. Since there have been rumors for the last two years that AP might be acquired by LVMH or another watch holding group, I even wondered: Is this how the Swatch Group will communicate they are finally acquiring Audemars Piguet?
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Jaeger-LeCoultre is staging an immersive pop-up experience in the Miami Design District from May 21 to 31, 2026, marking the Maison's first pop-up in the heart of the Miami Design District and a key moment ahead of the opening of its new boutique there this Summer 2026.
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