Bell & Ross has been building its partnership with France’s elite aerobatic display team since 2021, releasing a new collaboration piece each year. This year marks a significant upgrade as the most ambitious watch in Bell & Ross's lineup gets the Patrouille de France treatment. The BR-X3 is the most technically sophisticated watch in the brand’s lineup, and, at 250 pieces, it is the most ambitious chapter in this aerial watchmaking saga yet.
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When I first saw the teasers a few days ago, I sat with them for a long time before I could write a single word. Since there have been rumors for the last two years that AP might be acquired by LVMH or another watch holding group, I even wondered: Is this how the Swatch Group will communicate they are finally acquiring Audemars Piguet?
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Jaeger-LeCoultre is staging an immersive pop-up experience in the Miami Design District from May 21 to 31, 2026, marking the Maison's first pop-up in the heart of the Miami Design District and a key moment ahead of the opening of its new boutique there this Summer 2026.
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