The MoonSwatch worked because Omega and Swatch Group were already family. The Scuba Fifty Fathoms worked for the same reason. The Royal Pop is something categorically different and considerably more consequential. Audemars Piguet is an independent manufacture. No shared parent, no group allegiance, no corporate rationale that makes this an internal decision. In 54 years of Royal Oak history, its design language has never been produced outside Le Brassus
Advertisement
— LATEST POSTS —
Each week at WCL delivers editorial coverage across the spectrum of serious watch collecting—from industry analysis and new release evaluation to archival perspectives and manufacture insights. Weekend Reads curates the week's most substantial pieces: the editorials that reward deeper engagement and merit your weekend reading time.
— FROM THE EDITOR —
When I first saw the teasers a few days ago, I sat with them for a long time before I could write a single word. Since there have been rumors for the last two years that AP might be acquired by LVMH or another watch holding group, I even wondered: Is this how the Swatch Group will communicate they are finally acquiring Audemars Piguet?
— #WATCHLIFE —
— PERSPECTIVE —
— Download Our App —
Get the latest watch news delivered right to your phone or tablet. Never miss a story, on the go free.
“Most amazing watch reviews and photos. If you like watches, you need this app on your home page!” Brick
— POPULAR BRANDS —
— NEWS & EVENTS —
Jaeger-LeCoultre is staging an immersive pop-up experience in the Miami Design District from May 21 to 31, 2026, marking the Maison's first pop-up in the heart of the Miami Design District and a key moment ahead of the opening of its new boutique there this Summer 2026.
— PERPETUAL CALENDARS —
