ROLEX

German-born Hans Wilsdorf founded Rolex in 1908. Since then, Rolex has gifted the world countless invaluable timepieces. In 1926, Rolex patents the screw-down crown to launch the first Oyster model as the first waterproof watch. The mid 20th century also proved key when the brand’s top icons were born including the Submariner in 1953, the GMT-Master in 1954, the Cosmograph in 1960, the Explorer II in 1971, and the Sea-Dweller in 1967. With a production of close to one million watches a year, Rolex watches are known for their prestige, reliability, and durability.

Featured
From the Editor: Do You Know How to Properly Size the Rolex Oysterflex Bracelet/Strap? I Explain How to Achieve the Perfect Fit.
From the Editor: Do You Know How to Properly Size the Rolex Oysterflex Bracelet/Strap? I Explain How to Achieve the Perfect Fit.
From the Editor: My Thoughts on the Acquisition of Bucherer By Rolex
From the Editor: My Thoughts on the Acquisition of Bucherer By Rolex
Introducing: Rolex Cosmograph Daytona 100th Anniversary 24 Hours of Le Mans ref. 126529LN
Introducing: Rolex Cosmograph Daytona 100th Anniversary 24 Hours of Le Mans ref. 126529LN
From the Editor: My Honest Thoughts on the New Rolex Oyster Perpetual 'Celebration' Dial ref. 124300
From the Editor: My Honest Thoughts on the New Rolex Oyster Perpetual 'Celebration' Dial ref. 124300
From the Archives: Rolex Explorer II Polar. A Favorite Modern Era Rolex.
From the Archives: Rolex Explorer II Polar. A Favorite Modern Era Rolex.
Experience: Diptyque 'Tempo' Eau de Parfum. A Nod to 'The Sixties', Like the Rolex Cosmograph Daytona ref. 116500.
Experience: Diptyque 'Tempo' Eau de Parfum. A Nod to 'The Sixties', Like the Rolex Cosmograph Daytona ref. 116500.
From the Editor: Rolex Launches Rolex Certified Pre-Owned Programme. Here's What I Think Will Happen in the Secondary Market.
From the Editor: Rolex Launches Rolex Certified Pre-Owned Programme. Here's What I Think Will Happen in the Secondary Market.
Experience: Blanton's Original Single Barrel Bourbon. The Interesting History Behind the Stoppers.
Experience: Blanton's Original Single Barrel Bourbon. The Interesting History Behind the Stoppers.
From the Editor: The Rolex Daytona with 24 Hours at Daytona 'Winner' Engraving is Not a Myth
From the Editor: The Rolex Daytona with 24 Hours at Daytona 'Winner' Engraving is Not a Myth
From the Editor: Rolex Yacht-Master 40 ref. 126679SABR aka 'The Cotton Candy'. Is this @ILikeRolexes Next Watch?
From the Editor: Rolex Yacht-Master 40 ref. 126679SABR aka 'The Cotton Candy'. Is this @ILikeRolexes Next Watch?
From the Editor: Why the new Left-Handed Rolex GMT-Master II ref. 126720VTNR Touched my Heart
From the Editor: Why the new Left-Handed Rolex GMT-Master II ref. 126720VTNR Touched my Heart
From the Editor: The Revamped Rolex Air-King ref. 126900 is a True Winner
From the Editor: The Revamped Rolex Air-King ref. 126900 is a True Winner
From the Editor: Cartier the 2nd Largest Watch Brand, Audemars Piguet the 4th, and Patek Philippe Falls to 6th Place.
From the Editor: Cartier the 2nd Largest Watch Brand, Audemars Piguet the 4th, and Patek Philippe Falls to 6th Place.
From the Editor: Counterfeit Rolex Warranty Cards are on the Rise. Here's What You Can Do to Protect Yourself.
From the Editor: Counterfeit Rolex Warranty Cards are on the Rise. Here's What You Can Do to Protect Yourself.
Experience: Goyard Goyardine Ambassade Briefcase. The Color of Money is Green and so is a Rolex Submariner Hulk.
Experience: Goyard Goyardine Ambassade Briefcase. The Color of Money is Green and so is a Rolex Submariner Hulk.
From the Editor: Fully Stickered Rolex Watches Still Worth the Premium or the Hype?
From the Editor: Fully Stickered Rolex Watches Still Worth the Premium or the Hype?
Experience: Creyente Mezcal Joven. Perfectly Paired with a Rolex Yacht-Master 40 ref. 126622.
Experience: Creyente Mezcal Joven. Perfectly Paired with a Rolex Yacht-Master 40 ref. 126622.
W&W 2021: Rolex Explorer Goes 36 mm ref. 124270, New Two-Tone Explorer ref. 124273 and a Movement Update on the Explorer II ref. 226570
W&W 2021: Rolex Explorer Goes 36 mm ref. 124270, New Two-Tone Explorer ref. 124273 and a Movement Update on the Explorer II ref. 226570
From the Editor: Rolex Explorer ref. 214270. Almost 68 Years After the Conquest of Mount Everest, will Rolex be Updating it for 2021?
From the Editor: Rolex Explorer ref. 214270. Almost 68 Years After the Conquest of Mount Everest, will Rolex be Updating it for 2021?
Experience: The Backgammon & Watches Society. By Invitation Only.
Experience: The Backgammon & Watches Society. By Invitation Only.
Insider: Rolex Datejust 41 ref. 126300. The Blue Dial Chameleon is Our Ultimate Choice.
Insider: Rolex Datejust 41 ref. 126300. The Blue Dial Chameleon is Our Ultimate Choice.
Experience: Valentino Garavani Flycrew Leather Sneakers. Better when Paired with a Blue Rolex Datejust 41.
Experience: Valentino Garavani Flycrew Leather Sneakers. Better when Paired with a Blue Rolex Datejust 41.
From the Editor: Rolex Submariner Hulk ref. 116610LV Gets Discontinued, Secondary Market Skyrockets
From the Editor: Rolex Submariner Hulk ref. 116610LV Gets Discontinued, Secondary Market Skyrockets
News: Rolex 2020 New Sky-Dweller with Oysterflex Bracelet
News: Rolex 2020 New Sky-Dweller with Oysterflex Bracelet
News: Rolex 2020 New Oyster Perpetual 41 mm and Five Colorful New Dials
News: Rolex 2020 New Oyster Perpetual 41 mm and Five Colorful New Dials
News: Rolex 2020 New 41 mm Submariners
News: Rolex 2020 New 41 mm Submariners
From the Archives: Rolex Day-Date 36 Galore. Some Wild Presidents from Baselworld 2019.
From the Archives: Rolex Day-Date 36 Galore. Some Wild Presidents from Baselworld 2019.
Rare Bird: Rolex Oysterquartz Day-Date 'President' ref. 19018. A Timeless Iconic Watch.
Rare Bird: Rolex Oysterquartz Day-Date 'President' ref. 19018. A Timeless Iconic Watch.
Experience: Havana Club Unión. The Only Time You'll See a Rum of this Caliber Alongside a Pepsi.
Experience: Havana Club Unión. The Only Time You'll See a Rum of this Caliber Alongside a Pepsi.
Insider: Artisans de Genève Rubens Barrichello Gold Rolex Daytona Project
Insider: Artisans de Genève Rubens Barrichello Gold Rolex Daytona Project
Featured
News: Rolex Becomes the Official Partner French Tennis Federation and the Official Timekeeper of the Roland-Garros Tournament
News: Rolex Becomes the Official Partner French Tennis Federation and the Official Timekeeper of the Roland-Garros Tournament
Rare Bird: Rolex GMT-Master ref. 16758 'SARU' for Sultanate of Oman. A Strikingly Beautiful Timepiece with Royal Provenance.
Rare Bird: Rolex GMT-Master ref. 16758 'SARU' for Sultanate of Oman. A Strikingly Beautiful Timepiece with Royal Provenance.
Insider: Rolex Deepsea D-Blue Dial ref. 126660 a.k.a James Cameron. Updated Reference with a new Bracelet and a new Movement.
Insider: Rolex Deepsea D-Blue Dial ref. 126660 a.k.a James Cameron. Updated Reference with a new Bracelet and a new Movement.
Insider: Rolex GMT Master II Rolesor ref. 126711CHNR a.k.a 'Rootbeer'. A Watch Reminiscent of the Past in a Perfect Modern Execution.
Insider: Rolex GMT Master II Rolesor ref. 126711CHNR a.k.a 'Rootbeer'. A Watch Reminiscent of the Past in a Perfect Modern Execution.
Insider: Rolex GMT Master II Everose Gold ref. 126715CHNR a.k.a 'Rootbeer'. One of the Hottest Watches for the Summer and the Fall.
Insider: Rolex GMT Master II Everose Gold ref. 126715CHNR a.k.a 'Rootbeer'. One of the Hottest Watches for the Summer and the Fall.
News: Phillips Watches to Auction Steve McQueen's Own Rolex Submariner ref. 5513
News: Phillips Watches to Auction Steve McQueen's Own Rolex Submariner ref. 5513
Eye Candy: Rolex Cosmograph Daytona Everose Rainbow ref. 116595RBOW. A True Masterpiece of Gem-Setting Like No Other.
Eye Candy: Rolex Cosmograph Daytona Everose Rainbow ref. 116595RBOW. A True Masterpiece of Gem-Setting Like No Other.
News: Paul Newman's Very Own Rolex 'Paul Newman' Daytona ref. 6239 Sells for $17.7 Million USD at the Phillips Watches Auction in New York.
News: Paul Newman's Very Own Rolex 'Paul Newman' Daytona ref. 6239 Sells for $17.7 Million USD at the Phillips Watches Auction in New York.
Experience: Our Live Pics of Paul Newman's Very Own Rolex 'Paul Newman' Daytona ref. 6239 to be Sold Today October 26 at the Phillips 'WINNING ICONS' Auction.
Experience: Our Live Pics of Paul Newman's Very Own Rolex 'Paul Newman' Daytona ref. 6239 to be Sold Today October 26 at the Phillips 'WINNING ICONS' Auction.
News: Rolex Ambassador Jordan Spieth Wins 'The Open' and Wears his Rolex Explorer II ref. 216570
News: Rolex Ambassador Jordan Spieth Wins 'The Open' and Wears his Rolex Explorer II ref. 216570
Insider: Rolex Cosmograph Daytona Oysterflex Bracelet ref. 116518LN, 116519LN and 116515LN. Hands-on Review and How to Size the Oysterflex.
Insider: Rolex Cosmograph Daytona Oysterflex Bracelet ref. 116518LN, 116519LN and 116515LN. Hands-on Review and How to Size the Oysterflex.
Insider: Rolex Sky-Dweller White Rolesor ref. 326934. Hands-on with a Long Awaited Stainless Steel Model.
Insider: Rolex Sky-Dweller White Rolesor ref. 326934. Hands-on with a Long Awaited Stainless Steel Model.
Rare Bird: Rolex Triple Calendar ref. 6062 in Stainless Steel with Moonphases and Two-Tone Dial. A $2 Million USD Watch that is a True Watch Collectors Dream.
Rare Bird: Rolex Triple Calendar ref. 6062 in Stainless Steel with Moonphases and Two-Tone Dial. A $2 Million USD Watch that is a True Watch Collectors Dream.
News: Paul Newman's Very Own Rolex 'Paul Newman' Daytona ref. 6239 to be Sold at the Phillips Inaugural New York Watch Auction
News: Paul Newman's Very Own Rolex 'Paul Newman' Daytona ref. 6239 to be Sold at the Phillips Inaugural New York Watch Auction
Insider: Rolex Sea-Dweller 50th Anniversary ref. 126600. Hands-on with the Single Red Sea-Dweller.
Insider: Rolex Sea-Dweller 50th Anniversary ref. 126600. Hands-on with the Single Red Sea-Dweller.
Rolex Triple Calendar ref. 6062 'Bao Dai' Sells for $5.1 Million USD. The Most Expensive Rolex Ever Sold at Auction.
Rolex Triple Calendar ref. 6062 'Bao Dai' Sells for $5.1 Million USD. The Most Expensive Rolex Ever Sold at Auction.
Rolex Paul Newman Daytona ref. 6263 a.k.a 'The Legend' from 1969 Sells for $4.18 Million USD. A New World Record for Any Rolex Daytona Sold at Auction.
Rolex Paul Newman Daytona ref. 6263 a.k.a 'The Legend' from 1969 Sells for $4.18 Million USD. A New World Record for Any Rolex Daytona Sold at Auction.
Experience: Penhaligon's Portraits The Tragedy of Lord George. As Powerful and Classic as a Rolex GMT Master Batman.
Experience: Penhaligon's Portraits The Tragedy of Lord George. As Powerful and Classic as a Rolex GMT Master Batman.
Baselworld 2017: New Rolex Sea-Dweller 50th Anniversary with Red Writing. Live Pictures & Pricing.
Baselworld 2017: New Rolex Sea-Dweller 50th Anniversary with Red Writing. Live Pictures & Pricing.
Rolex Yacht-Master 40 Everose Rolesor Two-Tone ref. 116621 Chocolate Dial. Hands-on with a Delicious Piece of Rolex Goodness.
Rolex Yacht-Master 40 Everose Rolesor Two-Tone ref. 116621 Chocolate Dial. Hands-on with a Delicious Piece of Rolex Goodness.
Rolex GMT Master II BLNR 'Batman' ref. 116710BLNR. Hands-on with One of the Hottest Rolex Watches on Instagram.
Rolex GMT Master II BLNR 'Batman' ref. 116710BLNR. Hands-on with One of the Hottest Rolex Watches on Instagram.
Experience: The Rolex Cosmograph Daytona ref. 116523 Presented to the Winner of the 55th Rolex 24 at Daytona 2017. Congrats to Nick Boulle.
Experience: The Rolex Cosmograph Daytona ref. 116523 Presented to the Winner of the 55th Rolex 24 at Daytona 2017. Congrats to Nick Boulle.
Featured
Eye Candy: Rolex Cosmograph Daytona Everose Gold ref. 116515LN Chocolate Dial. An Ultra Sexy Unisex Timepiece Like No Other.
Eye Candy: Rolex Cosmograph Daytona Everose Gold ref. 116515LN Chocolate Dial. An Ultra Sexy Unisex Timepiece Like No Other.
Experience: H. Upmann Robusto Edicion Limitada 2012 and Rolex Datejust ref. 116200 with Roulette Date Wheel.
Experience: H. Upmann Robusto Edicion Limitada 2012 and Rolex Datejust ref. 116200 with Roulette Date Wheel.
Breaking News: Rolex Daytona 'Paul Newman Panda' ref. 6263 with Tiffany Dial Sells for 804,000 Swiss Francs at the Phillips Watches Auction FOUR in Geneva
Breaking News: Rolex Daytona 'Paul Newman Panda' ref. 6263 with Tiffany Dial Sells for 804,000 Swiss Francs at the Phillips Watches Auction FOUR in Geneva
Insider: Rolex Sky-Dweller Everose Sundust Dial ref. 326935. Hands-on with the Only Complication from the Green Giant.
Insider: Rolex Sky-Dweller Everose Sundust Dial ref. 326935. Hands-on with the Only Complication from the Green Giant.
Insider: Rolex Yacht-Master 37 Everose Gold ref. 268655. Hands-on with the Watch of the Open Seas and Explanation on How to Size the Oysterflex.
Insider: Rolex Yacht-Master 37 Everose Gold ref. 268655. Hands-on with the Watch of the Open Seas and Explanation on How to Size the Oysterflex.
Insider: New Rolex Oyster Perpetual Air-King ref. 116900. Hands-on with the Second Hottest Watch of the Year from the Green Giant.
Insider: New Rolex Oyster Perpetual Air-King ref. 116900. Hands-on with the Second Hottest Watch of the Year from the Green Giant.
Insider: Rolex Submariner Hulk ref. 116610LV. Our Favorite Sub at the Moment.
Insider: Rolex Submariner Hulk ref. 116610LV. Our Favorite Sub at the Moment.
Insider: Rolex Cosmograph Daytona Cerachrom Bezel ref. 116500LN. Hands-on with the Hottest Watch of the Summer of 2016, Already Selling Above Retail.
Insider: Rolex Cosmograph Daytona Cerachrom Bezel ref. 116500LN. Hands-on with the Hottest Watch of the Summer of 2016, Already Selling Above Retail.
News: Vintage Rolex GMT Master ref. 6542 Sells for $350K USD at Phillips Watch Auction THREE. Setting a New World Record for Any GMT Master Ever Sold at Auction.
News: Vintage Rolex GMT Master ref. 6542 Sells for $350K USD at Phillips Watch Auction THREE. Setting a New World Record for Any GMT Master Ever Sold at Auction.
Breaking News: Ultra Rare Rolex Daytona ref. 6239 'The Doctor' with Blue Pulsations Dial Sells for 900,000 Swiss Francs at the Phillips Watch Auction.
Breaking News: Ultra Rare Rolex Daytona ref. 6239 'The Doctor' with Blue Pulsations Dial Sells for 900,000 Swiss Francs at the Phillips Watch Auction.
Breaking News: Rolex Split Seconds ref. 4113 Sells for Two Million Swiss Francs at the Phillips Start-Stop-Reset Watch Auction in Geneva. A New World Record for Any Rolex Ever Sold at Auction.
Breaking News: Rolex Split Seconds ref. 4113 Sells for Two Million Swiss Francs at the Phillips Start-Stop-Reset Watch Auction in Geneva. A New World Record for Any Rolex Ever Sold at Auction.
Insider: Rolex Explorer II ref. 216570 White Dial a.k.a Polar. Hands-on Review of our Favorite Modern Era Rolex.
Insider: Rolex Explorer II ref. 216570 White Dial a.k.a Polar. Hands-on Review of our Favorite Modern Era Rolex.
Insider: Rolex Deepsea Sea-Dweller D-Blue Dial ref. 116660 a.k.a James Cameron. Built like a Marine Tank and Exceptionally Beautiful.
Insider: Rolex Deepsea Sea-Dweller D-Blue Dial ref. 116660 a.k.a James Cameron. Built like a Marine Tank and Exceptionally Beautiful.
Baselworld 2016: Presenting the new Rolex Air King ref. 116900. Live Pictures & Pricing.
Baselworld 2016: Presenting the new Rolex Air King ref. 116900. Live Pictures & Pricing.
Baselworld 2016: Presenting the new Rolex Cosmograph Daytona Stainless Steel with Black Cerachrom Bezel ref. 116500LN. Live Pictures & Pricing.
Baselworld 2016: Presenting the new Rolex Cosmograph Daytona Stainless Steel with Black Cerachrom Bezel ref. 116500LN. Live Pictures & Pricing.
The Watch Collectors: Meet Nick Boulle. Second Place at the 54th Rolex 24 at Daytona and a Huge Watch & Porsche Guy.
The Watch Collectors: Meet Nick Boulle. Second Place at the 54th Rolex 24 at Daytona and a Huge Watch & Porsche Guy.
Featured
News: James Bond's Rolex Submariner ref. 5513 from 1972 Sells for $365,000 USD at Phillips Auction Two. Live and Let Die.
News: James Bond's Rolex Submariner ref. 5513 from 1972 Sells for $365,000 USD at Phillips Auction Two. Live and Let Die.
News: Rolex Daytona Paul Newman Non-Oyster Sotto Sells at Christie's for $479,705. Possibly the Only One in the World.
News: Rolex Daytona Paul Newman Non-Oyster Sotto Sells at Christie's for $479,705. Possibly the Only One in the World.
Experience: Iberico 'Pata Negra' Ham 5J Cinco Jotas along with a Rolex Submariner ref. 16800. When Two Classics Meet.
Experience: Iberico 'Pata Negra' Ham 5J Cinco Jotas along with a Rolex Submariner ref. 16800. When Two Classics Meet.
Insider: Rolex Milgauss Z Blue ref. 116400GV. Pictures Under Natural Light are Worth a Thousand Words.
Insider: Rolex Milgauss Z Blue ref. 116400GV. Pictures Under Natural Light are Worth a Thousand Words.
Experience: Water Damaged Rolex Datejust Turn-o-graph 'Thunderbird'. Please Keep Those Crowns Properly Secured.
Experience: Water Damaged Rolex Datejust Turn-o-graph 'Thunderbird'. Please Keep Those Crowns Properly Secured.
Experience: WatchCollectingLifestyle Hosts Luncheon for Chicago Members of The Rolex Forums.
Experience: WatchCollectingLifestyle Hosts Luncheon for Chicago Members of The Rolex Forums.
Experience: Smythson of Bond Street Leather Card Case. Classic and Functional as a Rolex GMT Master ref. 1675 Pepsi.
Experience: Smythson of Bond Street Leather Card Case. Classic and Functional as a Rolex GMT Master ref. 1675 Pepsi.
Baselworld 2014: Introducing the New Rolex Milgauss Z Blue. Live Pictures of an Interesting Combination.
Baselworld 2014: Introducing the New Rolex Milgauss Z Blue. Live Pictures of an Interesting Combination.
Time Machine: A Dozen Rolex Oyster Perpetual 'Bubblebacks'. It Took 10 Years To Hunt Them Down.
Time Machine: A Dozen Rolex Oyster Perpetual 'Bubblebacks'. It Took 10 Years To Hunt Them Down.
Rare Bird: Rolex Oyster Perpetual Datejust ref. 1630. The Datejust that Looks Like an Oysterquartz but it's an Automatic.
Rare Bird: Rolex Oyster Perpetual Datejust ref. 1630. The Datejust that Looks Like an Oysterquartz but it's an Automatic.
Insider: Rolex Cosmograph Daytona ref. 116520. Celebrating 50 Years of an Iconic Reference.
Insider: Rolex Cosmograph Daytona ref. 116520. Celebrating 50 Years of an Iconic Reference.
Insider: Rolex Explorer ref. 214270. Commemorating 60 Years of the Conquest of Mount Everest.
Insider: Rolex Explorer ref. 214270. Commemorating 60 Years of the Conquest of Mount Everest.
Baselworld 2013: Rolex Platinum Daytona. A Touch of Chocolate Cerachrom.
Baselworld 2013: Rolex Platinum Daytona. A Touch of Chocolate Cerachrom.
Baselworld 2013: The New Rolex GMT Master II Blue and Black. Hate it or Love it.
Baselworld 2013: The New Rolex GMT Master II Blue and Black. Hate it or Love it.
Baselworld 2013: New Rolex and Tudor Pieces. Very Exciting Models.
Baselworld 2013: New Rolex and Tudor Pieces. Very Exciting Models.
Experience: Elie Bleu Che Humidor. The Best Humidors in the World.
Experience: Elie Bleu Che Humidor. The Best Humidors in the World.
Experience: NATO Straps or Rob Montana. Your Choice.
Experience: NATO Straps or Rob Montana. Your Choice.
Insider: GMT Master ref. 1675 circa 1978. A Stunner.
Insider: GMT Master ref. 1675 circa 1978. A Stunner.
Watch Goodies: The Wooden Rolex Clock. Hard to Find.
Watch Goodies: The Wooden Rolex Clock. Hard to Find.
Insider: The Rolex Oysterquartz ref. 17000. A Forgotten Icon.
Insider: The Rolex Oysterquartz ref. 17000. A Forgotten Icon.
Watch Goodies: The Rolex Wimbledon Tie. For Attendees Only.
Watch Goodies: The Rolex Wimbledon Tie. For Attendees Only.
Insider: Rolex Datejust ref. 116200. As Classic as a Negroni.
Insider: Rolex Datejust ref. 116200. As Classic as a Negroni.
Insider: Rolex Sea-Dweller Ref. 16600. A Discontinued Classic.
Insider: Rolex Sea-Dweller Ref. 16600. A Discontinued Classic.
Experience: Inside a Paul Newman Daytona ref. 6239. Beating Heart.
Experience: Inside a Paul Newman Daytona ref. 6239. Beating Heart.
Insider: GMT Master ref. 1675. Over a Cup of Espresso.
Insider: GMT Master ref. 1675. Over a Cup of Espresso.
Insider: The Iconic Rolex GMT Master Nipple Dial 'Rootbeer' ref. 16753
Insider: The Iconic Rolex GMT Master Nipple Dial 'Rootbeer' ref. 16753
Experience: Replacing the Plexi on a ref. 1675. Five Minute Pit Stop.
Experience: Replacing the Plexi on a ref. 1675. Five Minute Pit Stop.