Almost two months ago, Atelier Holgur —a new brand founded by Matthew de Bakker and Asbjørn Simonen-Andersen— presented the Frømand. Since I liked the look of the watch from the press pictures, I decided to ask for a prototype and do a proper review of it. The Frømand is a watch that tries to redefine the diving watch genre by adding certain ‘haute horlogerie’ features seldom found on diving watches.
Posts filed under Atelier Holgur
Introducing: Atelier Holgur Frømand. The Diver's Watch Redefined.
Atelier Holgur is pleased to unveil the Frømand, a model that redefines the divers’ watch genre by encompassing many luxurious features seldom found on subaquatic-themed timepieces. The company looks at horology from a different perspective, keen to deliver quality and value with a responsible approach to commerce. The name Frømand is Danish for ‘frogman’ and it celebrates the military divers of yesteryear, however, the design language is contemporary, ideally suited to the here and now.
