A new budget brand has been born today in La Chaux-de-Fonds. Named H992, its name comes from the letter ‘H’ in horology, hour and humanity; and the number ‘992’ is the altitude of its birth place —La Chaux-de-Fonds— which is 992 meters above the sea level. Featuring a very contemporary design that seems like a hybrid between a Zenith Defy and a Hublot Integral, the new H992 is presented in a limited edition of only 992 pieces and priced at CHF 992 Swiss Francs —approximately $1,000 USD.