Bremont, Britain's largest manufacturer of luxury watches, today announced that it has appointed industry veteran Davide Cerrato as CEO and a member of the Board. Bolstering Bremont's in-house capabilities, Cerrato brings with him extensive experience in branding, product design and development, supply-chain management, and production. Cerrato has a proven track record, having worked with some of the most notable brands in the watch industry including Tudor, Montblanc, Panerai, and HYT Watches.
Posts filed under Bremont
News: Presenting the Bremont Jaguar D-Type Limited Edition
Jaguar Classic recently re-started production of the iconic 1950s D-type race car in Coventry, 64 years after the first examples were built. In 1955 Jaguar planned to build 100 D-types but only 75 were completed; Jaguar Classic is now fulfilling the company’s original ambition by creating 25 all-new, period-correct sports cars. The triple Le Mans-winning D-type is the third continuation vehicle to come out of the Jaguar Classic workshops, following six missing Lightweight E-types completed in 2014-2015 and nine XKSSs built in 2017-2018.
Insider: Bremont DH-88 Chronometer Limited Edition. Hands-on with the Watch that Celebrates the 'Greatest Air Race of All Time'.
To celebrate the 'Greatest Air Race of All Time' and the aircraft that captured the world’s imagination with a phenomenal record-breaking flight in 1934, our friends from Bremont recently released the new Bremont Comet DH-88 Chronometer Limited Edition in stainless steel —282 pieces— and in 18K rose gold —82 pieces. This new Bremont watch with a 43 mm case, immortalizes the De Havilland DH-88 Comet, Grosvenor House aircraft.
Experience: Louis Vuitton America's Cup World Series Chicago. A Perfect Weekend with Bremont and the Oracle Team USA.
This past weekend, June 10th, 2016, the Louis Vuitton America's Cup World Series —LVACWS— a.k.a the 'Auld Mug' took place for the very first time in fresh water. The setting, Chicago's Lake Michigan lakefront and Navy Pier. Since Bremont is the timing partner for the America's Cup and one of the partners for the Oracle Team USA —the defending champion—, we were invited as one of their special guests. The Louis Vuitton America's Cup is a trophy awarded to the winner of the America's Cup match races between two sailing yachts.
Insider: Bremont ALT1-C/PB Polished Black. Hands-on with a Beautiful Elegant Black Knight.
As a natural extension of the line, Baselworld 2016 saw the launch of the new Bremont ALT1-C/PB Polished Black. This new handsome chronograph was Bremont’s first non-limited edition polished steel watch forming part of the core collection. In a very short period of time, this chronometer has become an important and successful part of the Bremont watch range.
Baselworld 2016: Presenting the new Bremont Boeing 100 Limited Edition. Hands-on Review, Live Pictures & Pricing.
To celebrate Boeing’s 100th anniversary, Bremont presented at Baselworld 2016 the new Bremont Boeing 100 limited edition. The Boeing 100 watch, limited to only 300 pieces, harks back to the early days of aviation with the beloved Boeing ‘Totem’ logo proudly present on its dark matte vintage brown dial.
Baselworld 2016: Presenting the new Bremont Regatta AC America's Cup and Regatta OTUSA Oracle Team USA Limited Edition Timepieces. Hands-on Review, Live Pictures & Pricing.
Building on the partnership that Bremont has with the America’s Cup and Oracle Team USA, the British watch company announced the addition of four new chronograph Regatta timepieces into their collection for Baselworld 2016. Two more classic looking watches under the Bremont Regatta America's Cup name and two sportier models under the Regatta Oracle Team USA name.
Insider: Introducing the Bremont ALT1-ZT Zulu Time. One of the Most Iconic Timepieces from Bremont Gets a Facelift.
This year at Baselworld 2015, we had the opportunity to review the new Bremont ALT1-ZT Zulu Time. The ALT1-Z Zulu has been been part of the launch collection since 2007 and since then it has been an iconic Bremont timepiece over the years. Well this time, this iconic Bremont watch gets a facelift. The ALT1-Z Zulu is a model which was designed with aviators and world travelers in mind and features direct aviation inspired design cues such as the artificial horizon indicator. ‘Z’ stands for Zulu Time and allows the wearer to display local time together with the official world time standard. Championed by one of TV’s most adventurous travelers, Charley Boorman, who certainly tested his ALT1-Z beyond endurance for the TV documentary series Long Way Round with Ewan McGregor, Bremont was thrilled to hear him remark, “That first watch I had was a grey ALT1-Z and it did its job perfectly”.
Baselworld 2015: Bremont Jaguar E-Type MKI and MKII. Live Pictures and Pricing.
Continuing with their partnership, Jaguar and Bremont are solidifying their long-term partnership by releasing two new E-Type Bremont Jaguar watches, we are talking about the MKI and the MKII. While the MKI is a non-chrono, the MKII is a beautifully executed 30-minute chronograph. While we have never been the biggest fans of the brand, we can tell you that we absolutely love these two new watches and these pieces could easily turn us in the opposite direction. In working to capture the E-Type’s essence in a wrist watch, Jaguar’s Director of Design Ian Callum and the creative team at Bremont homed-in on another of Jaguar's signature features —the dashboard. While E-Types were typically fitted with Smiths instruments on their dashboard, Bremont captured the look of the speedometer and tachometer on these iconic vehicles, just remarkably. These watches are both dedicated to the road-going Jaguar E-Type which at its 1961 launch was not only the fastest production car in the world but, according to Enzo Ferrari, the most beautiful.
Insider: Bremont Wright Flyer Limited Edition. While Not Fitted with an In-House Movement it is Still Quite Impressive.
Yesterday, we had the pleasure of meeting with Nick English and Michael Pearson from Bremont here in Chicago. After a strong wave of negative reactions from watch collectors regarding the Bremont calibre BWC/01 —the calibre that powers the just launched Bremont Wright Flyer Limited Edition and that was called an in-house movement on the press release we all watch publications received—, Nick English —co-founder of Bremont— spent some time explaining that while this movement is not an in-house movement it really feels in-house to them. Terminology and semantics aside, the newly launched Bremont Wright Flyer Limited Edition is a very nice watch.
News: Presenting the Bremont Wright Flyer Limited Edition. 450 Pieces Across Three Different Models.
Bremont is honored to announce the unveiling of the Limited Edition Bremont Wright Flyer. This new timepiece will feature some of the original fabric used on the 1903 Wright Flyer aircraft. Just as significantly, it showcases Bremont’s first ever in-house movement, the automatic calibre BWC/01, designed and developed in Britain. Many of its constituent parts have also been crafted at the company’s workshops in Henleyon-Thames. The 25 jewel, 33.4mm movement features a 50+ hour power reserve, Glucydur balance and a hairspring adjusted via a micro-metric screw. Utterly reliable and extremely robust, the BWC/01 is elegant and beautifully finished, with a central hour and minute hand and a running seconds hand at 9 o’clock.
Insider: Bremont ALT1-Z Zulu. In Memoriam to Our Friend Jon.
Bremont is a British company producing beautifully engineered chronometers in Henley on Thames, England. Bremont watches similar to Bell & Ross are inspired by aircraft instruments and the art of flying. Bremont watches are manufactured to a very high specification and every watch has a chronometer certification. The Bremont ALT1-Z Zulu line was designed with aviators and world travelers in mind. Z stands for 'Zulu Time' and allows the wearer to display local time together with the official world time standard - Universal Time Coordinated—UTC—, Greenwich Mean Time—GMT—, or even Zulu time—Z. UTC—replaced GMT in 1972— is now used as the standard clock of choice for international reference time in communications, military, aviation, maritime and other activities that cross time zones. This is one of the primary reasons why the Bremont ALT1-Z has become the watch of choice for the professionals involved in these activities, including many Military Squadrons.
