Bremont, Britain's largest manufacturer of luxury watches, today announced that it has appointed industry veteran Davide Cerrato as CEO and a member of the Board. Bolstering Bremont's in-house capabilities, Cerrato brings with him extensive experience in branding, product design and development, supply-chain management, and production. Cerrato has a proven track record, having worked with some of the most notable brands in the watch industry including Tudor, Montblanc, Panerai, and HYT Watches.
At Tudor, Rolex's sister brand, Cerrato was Head of Marketing, Design & Product Development where he oversaw the re-launch of the brand and the design of its iconic Black Bay watch in 2012. Tudor's Black Bay watch distinguished the brand and went on to be one of the company's most successful and popular collections.
He subsequently was Managing Director of Montblanc's watch division where he created the stunning and unique 1858 Geosphere watch which became the hero product for Montblanc and established the company's watch brand identity. Cerrato most recently served as CEO and Creative Director of HYT.
Bremont Co-Founder Nick English said:
"We are thrilled to have recruited a world class CEO to support our ambitious vision for Bremont. Following the £48.4M ($59M) investment by Bill Ackman and Hellcat LP announced in January, Bremont is now well positioned to execute on its future plans for growth."
"Davide has amazing, complementary experience and is a great cultural fit. We are delighted to welcome him to the Bremont family," added Co-Founder Giles English.
Cerrato remarks:
"I am incredibly excited to be joining Bremont. I have long admired what Nick and Giles have managed to achieve in a relatively short space of time. The brand has been on an amazing journey and I'm looking forward to working with the entire team to take it to the next level."
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