In a collaboration that shatters convention, Ulysse Nardin, the award-winning Swiss watch manufacture behind the Freak and the mavericks behind Gumball 3000 are coming together to mark the 25th anniversary of the world’s most rock-and-roll rally. Introducing the Freak X Gumball 3000 Limited Edition —a watch for the bold and the brave. The Gumball 3000 is a one-of-a-kind supercar rally that blends the thrill of driving with art, music, and culture. Founded in 1999 by Maximillion Cooper, the rally has become a global phenomenon, bringing together a diverse mix of adventurers and visionaries. In 2024, Gumball 3000 celebrates 25 years of breaking rules and chasing dreams.
"Gumball 3000 and Ulysse Nardin share a mutual passion for challenging conventions in the pursuit of the wildest adventures whether on the road of life or in the art of telling time. For the 25th anniversary, we wanted to create something as daring and unique as the rally itself." Matthieu Haverlan, Managing Director, Ulysse Nardin.
In a collaboration that shatters convention, Ulysse Nardin, the award-winning Swiss watch manufacture behind the Freak and the mavericks behind Gumball 3000 are coming together to mark the 25th anniversary of the world’s most rock-and-roll rally. Introducing the Freak X Gumball 3000 Limited Edition —a watch for the bold and the brave.
This limited-edition watch will be produced in just 150 pieces, with each Gumball 3000 driver having the option to personalize theirs with a dedication plate featuring their specific team number, celebrating the 25th anniversary of the rally.
A perfect alignment of both brands’ ethos —mavericks, pushing boundaries, and breaking conventions. The Freak X Gumball 3000 Edition ref. 2303-270LE-2A-GUM/3A is limited to just 150pieces, customization available for each Gumball driver to match their team number. The timepiece will be offered exclusively to Gumball 3000 participants first before wider inquiries are accepted. The Freak X watch embodies Ulysse Nardin’s audacious approach to high horology with its deconstructed movement, bold forged Carbonium case, and striking Gumball 3000 orange detailing finished with iconic Gumball 3000 display case back. Powered by the automatic calibre UN-230 with flying carrousel movement rotating around its own axis. This movement provides a power reserve of 72 hours.
The 43 mm case features black DLC titanium satin finish upper and bottom case parts along with side parts in Carbonium with matte finish. The watch is equipped with a Gumball 3000 personalized opened case back and a personalized side plate number in orange color.
Since 1999, Maximillion Cooper has led a convoy of mavericks on a 3,000-mile odyssey that transcends speed and style. Gumball 3000 isn’t about the destination, it’s about the ride, the challenges, and the stories created along the way. For 25 years, the eccentric endurance event has attracted an eclectic mix of visionaries: sheikhs, rockstars, artists, and entrepreneurs, all united by a shared lust for adrenaline and adventure.
The 2024 edition roars through Vietnam, Cambodia, Thailand and Malaysia before culminating in the electric atmosphere of Singapore’s F1 Grand Prix. This year’s route takes participants from the backroads of Saigon to the bustling streets of Bangkok, blending chaos, luxury, and adventure at every turn —a theme Gumball has pioneered for 25 unforgettable years.
Maximillian Cooper, Founder of Gumball 3000, stated: “Celebrating 25 years of Gumball 3000 is a huge milestone, and partnering with Ulysse Nardin to create something truly special felt like the perfect way to mark it. Each driver will have the opportunity to customize their Freak X watch to match their team number, making it a tribute to the spirit of individuality and adventure that defines our rally. Just like Gumball, the Freak X breaks the mold —it’s bold, unconventional, and engineered for those who aren’t afraid to push boundaries.”
The special edition watch, limited to just 150 pieces, is a striking fusion of cutting-edge high horology and Gumball’s unmistakable rebellious energy. The watch features a bold, personalized display case-back etched with the iconic Gumball 3000 logo, a lightweight forged Carbonium case, and iridescent Gumball orange Super-LumiNova on the hour markers —completed with vivid Delugs orange rubber strap.
Each watch will initially be offered exclusively to drivers of Gumball 3000’s 25th anniversary rally this September, providing Gumballers an opportunity to immortalize their once in a lifetime memories with a timepiece that matches the team number of their rally car. Further inquires are now being taken on the Freak X GB3K website. With only 150 pieces available worldwide this edition is set to be one of Ulysse Nardin’s most exclusive and sought-after releases.
Sticker Price Upon Request. More info on Ulysse Nardin here.
