A New Era for BREVA GENEVE in 2025. A New Era for BREVA GENEVE in 2025. You can read more about the previous watches from Breva 10 years ago here.
BREVA GENEVE is excited to introduce the Segreto di Lario, a stunning 41mm timepiece crafted from 18K 5N+ rose gold. Powered by an exclusive manually wound mechanical movement, developed by Jean-François Mojon/Chronode, this piece features retrograde seconds and a unique dual, non-linear power reserve indicator that tracks a 7-day reserve.
The debut model embodies a bold yet refined design, showcasing a cushion-shaped case, a satin-finished central dial, and a rhodium-plated lower dial adorned with vertical Côtes de Genève. Through the transparent case back, the movement reveals exceptional haute horlogerie craftsmanship, with hand-beveled bridges, sandblasted engravings, and polished bevels that reflect the brand’s commitment to fine finishing.
The timepiece is paired with a handmade blue alligator leather strap featuring a titanium insert, available in three sizes, and a pin buckle made from engraved 18K 5N+ rose gold.
Key Highlights
Crossed Hands: A Signature of Unique Style
The Segreto di Lario is immediately recognizable by its distinct hand arrangement. Designed for optimal legibility, the double power reserve indicator gives the dial a unique personality. The first hand tracks the long-term power reserve for the first six days, while the second hand takes over for the final 24 hours, providing a detailed and precise reading of the remaining energy. This feature serves as a functional "dashboard" for watch enthusiasts, offering a clear view of the timepiece's current status.
An Intuitive and Unprecedented Power Reserve Display: The Double Retrograde Scale
The double power reserve gauge allows for easy reading by dividing the energy display into two stages: six days at a glance, followed by a precise 24-hour countdown. This innovative approach provides instant insight into the movement’s autonomy, offering both simplicity and technical sophistication.
A Custom Movement by Jean-François Mojon
The Segreto di Lario is powered by a bespoke movement developed by Jean-François Mojon, based on the Chronode caliber C101. This Swiss master watchmaker has crafted a modern, manually-wound movement with dual barrels, providing an impressive 7-day power reserve and ensuring exceptional precision and stability.
An Elegant Design with Impeccable Finishes
The movement, dial, and rose gold case are adorned with meticulous finishes—Côtes de Genève, circular satin finishing, polished chamfers, and sandblasted surfaces—crafted by skilled artisans. The result is a timepiece that exudes elegance and craftsmanship. With only 25 pieces of the Segreto di Lario available, this watch is a rare masterpiece that combines subtlety with striking beauty.
"Les Instruments du Temps": A Creative Philosophy
With its "Les Instruments du Temps" philosophy, BREVA GENEVE embraces the legacy of timekeeping instruments that accompanied great explorers. "BREVA GENEVE is more than a brand; it celebrates the quest for exclusivity and exceptional craftsmanship, delivering unique timepieces that embody the spirit of adventure and innovation," says Julien Haenny, CEO of BREVA GENEVE.
Julien Haenny: A Passionate Leader
Under the leadership of Julien Haenny, BREVA GENEVE enters a new chapter. With over 20 years of experience in the watch industry, Haenny brings a comprehensive vision, covering creation, development, and strategic challenges. Having previously led companies such as Anonimo and Vulcain, and worked at Jaeger-LeCoultre, TechnoMarine, and HYT, he now steers BREVA GENEVE towards future success.
Expert Partners Behind the Design
For this new development, BREVA GENEVE has collaborated with leading artisans and partners across the industry. The design was reimagined by Fabrice Gonet and Olivier Leu, founders of EDGE Design, while AB Concept meticulously crafted the cases. Cadranor oversaw the creation of the dials, GMG Composants manufactured the precision hands, and Cinturini crafted the leather straps. These collaborations ensure each component is made with the utmost care and precision, guaranteeing traceability and certification of origin.
An Ambitious Global Vision
As an independent brand, BREVA GENEVE has global ambitions. With key partners already in place, the brand is expanding beyond Switzerland to Italy, the United States, Japan, Singapore, and the Middle East, reaching collectors and enthusiasts worldwide.
