Marine Serre is a French fashion designer renowned for her innovative approach to sustainable fashion, blending modernity with a unique retro aesthetic. Born in 1991, she gained recognition for her use of upcycled materials, often incorporating them into futuristic designs that reflect a deep commitment to environmental responsibility.

Serre's collections frequently feature her signature crescent moon motif, symbolizing her vision of a harmonious relationship between style and sustainability. Her work has garnered considerable acclaim, positioning her as a leading figure in the fashion industry who challenges conventional norms and advocates for a more conscious approach to clothing.

For Paris Fashion Week 2025, Marine Serre has unveiled its prêt-à-porter Fall 2025 collection, and within they have presented a dress made of upcycled stainless steel bracelets. The dress is made of no less than 150 stainless steel watch bracelets of different sizes and widths sewn all together into a one-piece form-fitting short cocktail dress.

This continues to show the importance and gained relevance of the watch industry in this day and age. In today's fast-paced and technology-driven world, watches hold significant importance as more than just timekeeping devices. They serve as symbols of personal style, status, and craftsmanship, reflecting individuality in an era where digital devices often dominate.

As smartwatches gain popularity for their multifunctionality, traditional timepieces continue to be prized for their artistry and mechanical precision, appealing to enthusiasts and collectors alike. Furthermore, watches have become a means of communication, marking occasions and milestones with lasting sentimental value, transcending mere utility. In a society that appreciates both innovation and heritage, watches remain a compelling accessory that bridges the gap between past and present. Hence, the use of these bracelets in an upcycled manner by no other than the expert of upcycling for fashion purposes, Marine Serre.

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