Last month Breitling launched the Superocean Heritage ’57 Limited Edition during the brand’s Summit Webcast which, because of the pandemic and lockdowns, was streamed globally. The Summit audience saw its rainbow-inspired design elements as symbols of hope and optimism, and the overwhelmingly positive feedback led Breitling to launch a second edition, this time with a blue dial, limited to 1,000 pieces.
Part of the proceeds from the watch are being donated to charities supporting the frontline healthcare workers in some of the most affected countries. In total, Breitling will donate CHF 500,000 Swiss Francs. The Superocean Heritage ’57 Limited Edition II supports a great cause. As is often the case with Breitling, it all started with a superb watch and a compelling story. In April, Breitling introduced its first Superocean Heritage ’57 Limited Edition.
This model has a 42 mm stainless steel case and bi-directional rotating bezel with an ultrahard blue ceramic bezel ring and a blue dial. Among its most striking features are the color highlights marking the hours at 12, 3, 6, and 9 o’clock on the dial. The hour markers and the hour and minute hands are coated with superluminova in a rainbow gradation of yellow, green, blue, indigo, violet, red, and orange. The Superocean Heritage ’57 Limited Edition II is available with either a gold brown vintage-inspired leather strap with pin or folding buckle or an integrated Ocean Classic stainless steel bracelet with a butterfly clasp.
For anyone who wants to add even more color, this Limited Edition can be matched to a vibrant Outerknown Econyl yarn NATO strap, available separately in one of six color combinations: blue with dark blue stripes and lining, light blue with dark blue stripes and lining, yellow with orange stripes and lining, gray with black stripes and lining, red with black stripes and lining, and green with black stripes and lining.
Because the Superocean Heritage ’57 Limited Edition II is limited to 1000 pieces, the case back is engraved with the words “ONE OF 1000”. What a perfect, colorful way to own an incredible watch and to say thank you to the frontline heroes tackling the challenge of the COVID-19 pandemic. The remarkable commitment of the healthcare professionals, combined with the enthusiastic feedback for its first rainbow watch, led Breitling to create the Superocean Heritage ’57 Limited Edition II.
Additionally, one of the Breitling Superocean Heritage ’57 Limited Edition II watches will be auctioned by Charitybuzz, an organization known for its auctions of unique gifts and experiences in support of worthy causes, in June. The winning bidder will be given the unique opportunity to have a digital live chat with Kelly Slater, who is a member of Breitling Surfers Squad and arguably the greatest surfer of all time. The proceeds from the Charitybuzz auction will benefit Direct Relief, a U.S.-based charity focused on humanitarian aid aiming to improve the health and lives of people affected by poverty or emergencies.
Breitling is also donating an additional CHF 1,000 to these charities for each of the first 100 Superocean Heritage ’57 Limited Edition II watches sold via www.breitling.com.
In France, the donation will go to Fondation de France, a charity that helps healthcare workers finance research projects and supports local social workers and charities that work with the most vulnerable. It is the leading philanthropic network in France.
In Italy, support will be given to the Humanitas hospital group, which takes care of people who have been affected by the pandemic. Humanitas in Milan, the first Italian hospital to be quality-certified as an Academic Hospital by the Joint Commission International, has been on the front lines in the urgent mission to find a cure for COVID-19.
In Japan, a donation will be made to the National Center for Global Health and Medicine —NCGM—, a national research and development agency that provides medical treatment and researches various infectious diseases, including COVID-19. The NCGM has already started the research and development of possible medical solutions to COVID-19. This renowned medical institution is highly active on the front line of the current Corona-virus crisis.
In Spain, a share of the proceeds from the sale of the Superocean Heritage ’57 will be donated to the Ministry of Health. Donations will be used to cover the most pressing demands in the health sector, with a focus on financing masks and other protective clothing and materials for healthcare workers, along with essential testing.
In the UK, we are proud to support NHS Charities Together, whose charities support NHS staff and COVID-19 patients. Rainbows in support of NHS workers are a familiar sight throughout the UK. NHS Charities Together has raised a mind-boggling amount of over GBP 100 million to combat the coronavirus
Sticker Price $4,520 USD on leather strap with pin buckle, $4,770 USD on leather strap with folding clasp, and $5,025 USD with a stainless steel bracelet. For more info on Breitling click here.
