With more than 30,000 cases in Switzerland and 4.3 million cases worldwide, the impact of COVID-19 has hit the Swiss Watch Industry really hard. Swiss watch exports fell sharply in March, by -21.9% equivalent to CHF 1.4 billion Swiss Francs. With exports expecting to deteriorate even more in the month of April —figures to be published at the end of this month—, the steep decline in exports comes mostly from certain countries in Asia like Hong Kong —one of the most important watch markets in the world—, Singapore, South Korea, and Taiwan, and throughout the European Union from countries like the U.K., Germany, France, and Italy which have seen a very steep decline.