When I saw the leaked Patek Philippe advertisement from Fortune magazine early last week, I wasn’t sure that Patek would be releasing such a watch. The new Patek Philippe Cubitus sums up all that is wrong with the watch industry and its growing pains. I’ve been a watch collector for 34 years and a marketer for 30 years. After I launched WCL in 2013, I never imagined what lies behind the watch industry and I’ve seen it all by now.
Posts tagged #Patek Philippe Cubitus Self-Winding ref. 5821/1A-001
Introducing: Patek Philippe Cubitus Collection. Three Square-Shaped Watches Spoofed off of the Nautilus.
This past Thursday, October 17th, 2024, Patek Philippe presented the first new collection in 25 years, a collection that surprisingly took four years to develop. Called by Patek Philippe: “A completely new interpretation of the elegant sporty style” but in reality a square-shaped spoofed line off of the Nautilus collection that should’ve been called a line extension or a Square Nautilus.
