With Spring right around the corner in less than a month, it is that time when we start talking about sunglasses, swimwear and all those other objects of desire that we love here at WCL and we crave in preparation for Spring and Summer. The See a Clean Future Water Sunglasses by RVS Eyewear and Swiss artist Ugo Rondinone were conceived with a vision in mind and the four terrestrial elements. Since shaded lenses provide a filter to protect our eyes, the people at ONE, ALL, EVERY sought out a designer and an artist, to come out with these inspirational clear frame sunglasses produced in Japan. Developed in collaboration with RVS Eyewear and Swiss artist Ugo Rondinone, and imbued with the enlightened ideas of Sylvia Earle, Jane Goodall, Wangari Maathai, and E.O. Wilson.
RVS Eyewear gave See A Clean Future sunglasses a classic, unisex, global, and, above all, an environmentally prudent design wherein one frame shape offers four different lens options based on the four terrestrial elements: Earth, Water, Fire, and Air.
The collection is a limited run of sunglasses, available from June 2019 to June 2020. During the See A Clean Future exhibition and project, ONE, ALL, EVERY will donate 25% of the net sale proceeds from each unit sold of Earth, Air and Fire to the Jane Goodall Institute, the Green Belt Movement, and the E.O. Wilson Biodiversity Foundation, respectively. While 25% of the net sale proceeds of the Water model, will be donated to efforts of water conservation throughout the world.
RVS Eyewear gave See A Clean Future sunglasses a classic, unisex, global, and, above all, an environmentally prudent design wherein three different frame shapes —aviator, wayfarer and panto— offer four different lens options based on the four terrestrial elements: Earth —green—, Water —blue—, Fire —red—, and Air —black.
The collection is a limited run of sunglasses, available from June 2019 to June 2020. During the See A Clean Future exhibition and project, ONE, ALL, EVERY will donate 25% of the net sale proceeds from each unit sold of Earth, Air and Fire to the Jane Goodall Institute, the Green Belt Movement, and the E.O. Wilson Biodiversity Foundation, respectively. While 25% of the net sale proceeds of the Water model, will be donated to efforts of water conservation throughout the world.
The See a Clean Future Water Sunglasses x RVS Eyewear and Swiss designer Ugo Rondinone tell a story of ecological hope by linking each different pair to ecological heroes like American marine biologist Sylvia Earle —Water—, English primatologist and anthropologist Jane Goodall —Earth—, Kenyan social, environmental and political activist and the first African woman to win the Nobel Prize Wangari Maathai —Air—, and American biologist E. O. Wilson —Fire.
The frames consist of innovative materials from the renowned Italian Mazzucchelli company using their M49 bio-plastic, which is eco-friendly, recyclable, and biodegradable. The bioplastic is produced from cotton linter and wood fibers, which are purified into a pulp and then transformed into a resin known as M49.
All metal inlays, as well as temple hinges, are made of stainless steel—a recyclable product. The steel is coated with ion plating which protects the surface and allows the engraving of the frames. Ion plating is a physical vapor deposition process that uses concurrent or periodic bombardment of the substrate with aluminum, which is recyclable and non-toxic to the environment.
Each of the aforementioned ecological heroes has provided inspirational words that correspond to the assigned element, which are inscribed on both the inside of the sunglass frames and the lens cloths. In the case of the See a Clean Future Water Sunglasses the words from Sylvia Earle are: “No water, no life, no blue, no green.”
The sunglass lenses revert back to the traditional use of glass. Typically, lenses are made from polycarbonate plastic but See A Clean Future lenses are made from natural mineral glass produced in Japan. Glass lenses are not only more environmentally sustainable but also ensure precision clarity and a more refined aesthetic, which is harder to achieve with traditional plastic lenses.
Artist Ugo Rondinone’s designs are applied to the case and box containers, which are made from recycled cardboard and eco-friendly paper in London.
Sticker Price $350 USD. For more info on One, All, Every and See a Clean Future click here.
