After partnering with other watch brands like Girard-Perregaux, Panerai, and Hublot, Scuderia Ferrari is now partnering with Richard Mille who started a partnership with Aston Martin in 2016 and that ceased recently. Today, Aston Martin has announced its partnership with Girard-Perregaux. Richard Mille will also back not only Ferrari’s Driver Academy, a breeding ground for up-and-coming talent but will also be an active supporter of the Ferrari Challenge series. Since 1993 this renowned single-model motorsport championship has brought together thousands of gentleman drivers competing throughout the globe.
Founded in 1947 by the legendary Enzo Ferrari, the company has always been ahead of the field, driving towards excellence both on and off the track. This new partnership with one of the world’s most iconic brands is a meeting of the minds based on shared values. Both brands forge their inspiration in the white heat of technology, combining age-old know-how with cutting-edge, state-of-the-art innovation and passion leads to true world-beating excellence in their respective fields. This multi-year partnership extends from the pinnacle of motor racing in Formula 1 through WEC endurance programs, Competizioni GT, Ferrari Challenge, Ferrari Driver Academy to the fast-developing Esports category.
Historically many Ferraris combine the latest period technology whilst being true works of art and these attributes are often synonymous with our watches, symbols of modernity, performance, and technical prowess achievements. The next few years will see the development of a specific range of watches through the close collaboration of our dedicated team in Switzerland and Ferrari’s design department. There are multiple inspirations between both brands to create and produce together stunning timepieces combining technicity and aesthetics of the highest order, all driven by a mutual engagement of a very strong partnership.
Richard Mille couldn’t be more enthusiastic about this partnership with Ferrari:
“Everyone knows Ferrari is an iconic brand with an incredible history and a true following from the legendary ‘tifosi’ right through to multiple collectors of classic cars. We see this as a true partnership with multiple developments at its heart of our watches with Ferrari’s designers and engineers. The whole team is thrilled about the collaboration with Ferrari and committed to creating a strong and passionate partnership.’’Mattia Binotto, Managing Director and Team Principal Scuderia Ferrari:
“I am very pleased about this new multi-year partnership. Ferrari and Richard Mille share many common values, from technology to the use of similar materials, as well as the passion we put into coming up with and designing our products. Both brands bear the name of their founder and represent their dreams and visions. The partnership will have a wide reach and I am particularly pleased that it also extends to the Ferrari Driver Academy. Richard Mille is a great racing fan and shares our commitment to bringing along talented youngsters and to attract young people to motorsport.”
For more info on Richard Mille click here.
