Continuing with their involvement with professional teams and the NFL, last night September 20th, 2016, Hublot unveiled a new pair of watches in partnership with the NFL New York Giants. As Hublot becomes the official timekeeper of the New York Giants, their new timepieces were co-designed by Victor Cruz, the New York Giants wide receiver and a fashion icon. The new Hublot Classic Fusion Aerofusion Limited New York Editions available in either Titanium or 18K King Gold were unveiled at an event that took place on a lot nestled between iconic New York City streets, Fifth Avenue and Broadway, with a stellar view of the Empire State Building rising above the skyline, where Hublot hosted friends of the brand, fans of the team and media. The night offered an elevated take on tailgate traditions, from champagne, Hennessy cocktails, and fine craft beers served from the trunks of classic convertibles, to “cornhole” beanbag toss tables and even attendees in Giants jerseys.
Midway through the evening, Jean-François Sberro and Victor Cruz shared the stage to introduce the Classic Fusion Aerofusion timepieces in both Titanium and King Gold. Immediately following, former NFL star and TV personality, Jesse Palmer, facilitated a Q&A with Victor Cruz to discuss details surrounding the collaborative inspiration and design process for the newly announced timepieces, recent wins after a two season hiatus, and most recently, his skillful catch that sealed the Giants’ victory this past Sunday over the New Orleans Saints. Jean-François Sberro, Managing Director, Hublot of America, commented, “We are thrilled to announce our collaboration with the iconic New York Giants —an exciting addition to our long-standing history with the world of professional sports. Hublot was the first luxury brand to ever partner with a European football team and then an NFL team, commencing with the Dallas Cowboys in August 2014, and we are thrilled to be the first luxury watch brand to partner with the New York Giants as we continue to strive to Be First, Be Different, and Be Unique.”
Mike Stevens, SVP & CMO, the New York Giants, shared, “Hublot’s commitment to aligning with the best sports properties and athletes around the world made this a natural connection for us. We share many attributes with Hublot including the fusion of precision and toughness. Hublot is truly one of the world’s highest quality brands and we are very honored to announce our relationship with Hublot as our Official Watch and Timekeeper.”
Inspired by vintage football player imagery within the NYC skyline on the case back, the new Hublot Classic Fusion Aerofusion Limited New York Edition watches feature embellishments of blue throughout the dial, case back, and pebbled “pigskin” football-inspired straps.
The limited edition watches come encased in a full size authentic New York Giants helmet signed by Victor himself, fully integrating the spirit of both brands.
The new Hublot Classic Fusion Aerofusion Titanium with a 45 mm case is limited to 40 pieces, and the 18K King Gold reference is limited to 10 pieces, initially available for purchase only at Hublot New York locations on Fifth Avenue and Madison Avenue.
Sticker Price $17,800 USD for Titanium and $37,200 USD for 18K King Gold. For more info on Hublot click here.
Technical Specifications
Hublot Classic Fusion Aerofusion Limited New York Edition in Titanium ref. 525.NX.0123.VR.NYG16 available in a limited edition of 40 pieces.
Case: 45 mm x 13.40 mm in satin-finished and polished titanium with titanium bezel, bezel lug in blue composite resin and polished titanium pushers and crown. Water resistant to 50 meters.
Dial: Sapphire with anti-reflective treatment with blue lacquered appliques and hands.
Movement: Automatic Chronograph Hublot HUB1155 with 207 parts, 60 jewels and power reserve of 42 hours.
Strap: Blue rubber and blue calf with blue stitching and stainless steel deployant clasp.
Hublot Classic Fusion Aerofusion Limited New York Edition in 18K King Gold ref. 525.OX.0123.VR.NYG16 available in a limited edition of 10 pieces.
Case: 45 mm x 13.40 mm in satin-finished and polished 18K King Gold with 18K King Gold bezel, bezel lug in blue composite resin and polished titanium pushers and crown. Water resistant to 50 meters.
Dial: Sapphire with anti-reflective treatment with blue lacquered appliques and hands.
Movement: Automatic Chronograph Hublot HUB1155 with 207 parts, 60 jewels and power reserve of 42 hours.
Strap: Blue rubber and blue calf with blue stitching and stainless steel deployant clasp.
