Girard-Perregaux and Aston Martin celebrate a three-year partnership, five exclusive limited-edition watches, and the beginning of a new cycle of creative collaboration by extending the partnership with the British automaker Aston Martin Lagonda and the Aston Martin Aramco Formula One Team.
Aston Martin’s Executive Chairman Lawrence Stroll and Girard-Perregaux’s Chief Executive Officer Patrick Pruniaux have signed an agreement that will carry the two companies forward together, delighting fans, owners, and collectors of both brands. The two legacy luxury companies first came together in 2021 as Global Partners and have since co-authored five beautifully crafted limited-edition watches together, celebrating the design, engineering, performance, and innovation of both brands.
Throughout, the relationship has been defined by a common understanding that scale is no obstacle to innovation and refinement, but that instead, the same uncompromising values can be expressed in hugely
contrasting scales. The physical proportions of an F1 car, a road car, and a luxury mechanical wristwatch
may bear little comparison, but the craft and finesse that determine the design and delivery of the cars and
watches created by Aston Martin and Girard-Perregaux run wheel-to-wheel at every turn. These are
powerful, beautiful machines that share the same spirit, albeit not the same scale. By renewing the alliance, the two visionary brands acknowledge the fruitful symbiosis of the past three years and look forward to future innovative collaborations on the wrist, on track, and on the road.
The collaboration between Girard-Perregaux and Aston Martin started in January 2021. The timing was
perfect: Girard-Perregaux was gearing up for a year of celebrations to mark 230 years since the company’s
founding and the Aston Martin Aramco Formula One Team was on the cusp of revealing its new F1 car
as it made a long-awaited return to the starting line of the world’s most prestigious motorsport after an
absence of more than 60 years. Each year since, the car has proudly been born with the Girard-Perregaux logo. At the same time, Girard-Perregaux also became an official partner of Aston Martin Lagonda, becoming the first brand to partner with both the Formula One team and the illustrious road car company.
Girard-Perregaux would be alongside the car maker as it unveiled the Valhalla, the Vantage F1 Edition, and the world’s first super tourer, DB12. The synergies went deeper too, beyond the familiar physical and philosophical parallels between a car and a mechanical watch: both parties are experts in their disciplines, both with an exclusive and highly knowledgeable client base, and both committed to material and mechanical innovation, high performance and the finest craftsmanship available. Above all, both companies were detail obsessives with a passion for creating the world’s most exquisite watches and cars.
“We’ve seen beautiful watches, beautiful moments and a beautiful relationship emerge from the partnership as we’ve met around the concept of innovation for performance. Both parties have taken a huge amount from the collaboration, sharing ideas and working together to elevate everything we do. I’d like to thank Patrick and his team for the ride and for the passion, commitment and creativity they’ve applied to what we do together.” said Lawrence Stroll, Aston Martin Executive Chairman.
“It’s no coincidence that the collaboration with Aston Martin has coincided with a season of renewal at Girard-Perregaux,” said Patrick Pruniaux, Girard-Perregaux Chief Executive Officer. “Together, we’ve built a partnership and a friendship, we’ve built some incredible watches, and we’ve built each other up, elevating perceptions of both brands. It’s been the perfect marriage and we’re extremely excited to continue it. My thanks to Lawrence and the Aston Martin family for going with us on this journey of discovery as we returned to independence, and for the energy they’ve brought to our operation. The future is brighter because of the renewal of our partnership, as we innovate, create and travel forward together.”
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