Experience: IWC Boutique. Wynn Las Vegas.

This newly opened IWC boutique is located at the esplanade of the Wynn casino in Las Vegas. Flanked by the Jaeger LeCoultre and the Piaget boutiques, the IWC boutique was definitely designed with the idea of making a big impression. With dedicated window displays for the Pilot's watch line and some other boutique exclusive pieces—such as the Big Pilot's Muhammad Ali Limited Edition watch, the Portuguese Hand-Wound Boutique Edition, the Ingenieur Automatic Boutique Edition and the Big Pilot’s Watch Perpetual Calendar Boutique Edition— this boutique is not only inviting but very cozy once you make your way in.

Once inside the boutique you'll notice a cozy corner with a seating area that resembles that of a reading room with a fireplace. There are plenty of IWC catalogs and other IWC materials available to customer's and some fantastic watches to try on.

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This time we perused the Muhammad Ali limited edition Big Pilot's watch. Constructed in stainless steel and with a limited production of 250 pieces, this reference is dedicated to the legendary boxer Muhammad Ali. The watch is sold in an impressive package – together with the monumental book “GOAT – Greatest of All Time.” with over 3,000 illustrations by more than 150 photographers and artists, the book is a celebration of Muhammad Ali’s life and a literary event in its own right.

The dial and hands on this watch are highlighted with signal-red super-luminova which gives the watch a unique, sporty, and distinctly masculine look. Red was chosen as the color of choice because Ali boxed wearing red gloves the majority of the time. The watch is very solid, just as any other Big Pilot's watch and features the 7-day power reserve, black leather strap and a case back that bears the official logo of Muhammad Ali’s 70th birthday.    

For more info click here.  

Posted on April 2, 2013 and filed under Watch Shopping, IWC.