As of January 2017, Officine Panerai is an Official Partner of the 35th America’s Cup, the most celebrated and prestigious sailing race in the world. The partnership between Panerai and the America’s Cup is an example of this shared awareness, of this perfect balance between the past and the future. As part of this new partnership, Panerai released five new limited edition watches at the SIHH 2017 just a few weeks ago. While three of the watches are specific to the Oracle Team USA, one is generic to the 35th America's Cup, and the other supports the SoftBank Team Japan.