Without a doubt, Baselworld brings the best creativity in event planning from all the brands involved in the world's largest watch and jewelry show. Every year we come to Baselworld, beyond the amazing watch novelties we get to review, we are also blown away by the brands' displays, their pavilions, the unforgettable parties and the food and aperitifs we enjoy in their lounges. However, in the last five years, we haven't seen such a clever idea, like the one Zenith had this year.