In response to new legislation on the Swiss Made ordinance for watches, H. Moser & Cie. launched the Swiss Mad Watch unique piece earlier this year. To make a statement as they usually do, they released the Swiss Mad Watch which is truly a 100% Swiss watch. With its in-house movement encapsulated in a 42 mm case made of Swiss cheese mixed with Itr2 composite —almost like a resin— and fastened by a hand-stitched cowhide strap from a Swiss cow, this is truly a 100% Swiss Made watch from top to bottom.