Posts tagged #Seamaster

Baselworld: Omega. Unveiling of Seven New Models.

The Omega pavilion is located straight down the main aisle at the center of the Exhibition Hall 1.0, right next to the other Swatch Group brands—Jaquet Droz, Tourbillon, Longines, Glashütte, Tissot, Rado, Certina, et.al. This over-sized pavilion with displays on the front, sides and back, unveiled seven new models this week. Some of them quite fascinating. 

The new line-up includes the Constellation Sedna made of a completely new alloy blending gold, copper and palladium—considered 18K rose gold as it includes a minimum gold content of 75%—, the Seamaster Planet Ocean Good Planet which is a tribute to the Good Planet Foundation—with GMT functions, blue dial and blue and orange bezel—, the anti-magnetic Aqua Terra 15000 Gauss, the Aqua Terra Day-Date, the Speedmaster Black Ceramic, the Speedmaster '57 Co-Axial Chronograph and the De Ville Ladymatic Bicolour. For more info click here.

Rare Bird: Vintage Omega Seamaster 'Bumper'. Honoring Mad Men.

We know for a fact that many of our watch lifestylers work in advertising. AMC's Mad Men clearly portrays the most glamorous and fascinating era of Madison Avenue. The 50s and the 60s also mark the time for big horological changes, just right around the time Rolex launched the first Submariner and the first GMT Master. Therefore, why not honor the premiere of season 6 of Mad Men with this fantastic looking watch.

When found, Omega 'Bumpers' are typically not in good shape. However, this gorgeous watch fitted with a nice black alligator strap and original Omega tang buckle is in close to mint condition. The dial now perpetually stained from earlier corrosion is what we call a perfect example of a story telling watch.

This Omega Seamaster circa mid 50s is a rare and beautiful example of the 'Bumper Spring' model fitted with caliber 354. This watch is called the 'Bumper' because of the unique back and forth bumping of the hammer weight into the spring. 

After putting the watch on, we immediately felt transported to that glamorous era of the fancy cocktails, beautiful secretaries and unforgettable new business pitches. The golden era for Leo Burnett, BBDO, Ogilvy, McCann Erickson, Lowe and of course of SCDP —Sterling, Cooper, Draper, Pryce.

Posted on April 8, 2013 and filed under Omega.