After two years of uncertainty whether Breitling would continue at Baselworld or not, the Swiss luxury watch brand has finally opted to leave Baselworld as of next year. Breitling now in the reigns of Georges Kern —former CEO for Richemont’s IWC—, has decided that is better to showcase in its own format for 2020. In the words of Michel Loris-Melikoff —Managing Director of Baselworld—: “We very much regret that Breitling will not be exhibiting at Baselworld 2020. However, there have been very constructive and cooperative discussions with the watch manufacturer in recent weeks.” In 2020, Breitling will be relying on its previously launched Summit platform to which dealers, the media and collectors will be invited.