After Paul Newman’s Rolex ‘Paul Newman’ Daytona ref. 6239 set a world record on October 26, 2017, selling for $17.7 Million USD including buyer’s fees, Phillips Watches just set another record with today’s sale of the Ultimate ‘Big Red’ Daytona ref. 6263 belonging to Paul Newman himself. Consigned by his Daughter, Clea Newman Soderlund, this incredible watch sold for $5,475,000 USD at the Racing Pulse Annual Flagship New York Watch Auction, today December 12th, 2020. Gifted to Paul Newman by his wife Joanne Woodward and engraved “Drive slowly Joanne”, this Paul Newman’s Rolex ‘Big Red’ Daytona ref. 6263 came out with an estimate in excess of $1 million USD but sold more than five times above the estimate.