For the last seven years the Negroni has been our cocktail of choice. Surprisingly, despite its recent popularity and comeback, this cocktail is not necessarily well known by all bartenders and often we find ourselves explaining how it needs to be served and what goes in it. The Negroni, just like Panerai, comes from the cradle of the renaissance and the home to the Medici, Florence, Italy. As Florentine as an Officine Panerai wristwatch, the Negroni is a quintessential and very distinctive cocktail.