Founded in Lucerne in 1888, Carl F. Bucherer is one of the few manufactures that still in the hands of the family that founded it. Today, the company remains in the third generation of the family under Jörg G. Bucherer. As part of their evolution and dedication, the brand has decided to change their logo formerly in black and red, to a gold tone writing with the inscription 'Lucerne 1888' underneath it.