Finally, what everyone was expecting in the watch industry. The new Frederique Constant and Alpina Horological Smartwatches are 'wearable' smartwatches that you won't be ashamed of wearing and you will want to wear. There's no need to forfeit Swiss craftsmanship and a good decent looking timepiece, no more. Frederique Constant and Alpina are really setting the tune for what the future of Smartwatches should be like by launching two new timepieces that you really would care about wearing, instead of strapping the ridiculously looking Apple Watch. The two companies lead by Peter Stas are building the bridge between Silicon Valley and the Swiss Watch Industry by launching two Swiss Made timepieces powered by MotionX. These new watches are capable of bi-directional communication with iPhone and Android apps and are referred to as Horological Smartwatches.