Yesterday November 8th, 2015 in Geneva at the Phillips Watches Auction Number Two in partnership with Bacs & Russo, the Rolex Submariner ref. 5513 worn by Sir Roger Moore as James Bond, sold for $365,000 USD. The most recognizable watch in history with 1 billion people having watched the film “Live and Let Die”, the wristwatch worn on the wrist of Sir Roger Moore as James Bond is in fact a Rolex Submariner reference 5513 made in 1972, and was later modified for the movie. The present Rolex reference 5513 “Q” is the most unforgettable watch prop used in a movie and is even signed inside the caseback “Roger Moore 007”. As a highlight in the most iconic scenes of “Live and Let Die”, this watch is sure to interest both watch collectors and true fans of cinematography alike.