It has been five years since H. Moser & Cie. released their first purely minimalist Concept model, equipped with a dial void of indices or logo. Driven by a desire to return to the essential, the Schaffhausen manufacture has redefined the notion of luxury, human watchmaking: by stripping away the superfluous and focusing not simply on displaying the time, but embodying a true expression of emotion. The Concept series was so successful that H. Moser & Cie. decided to include it in its collection. The fumé dial has become the brand's signature - even without a logo - so much so that 'fumé' is now automatically associated with H. Moser & Cie.