I still remember my first day at Baselworld like it was yesterday. The first time I attended the fair was back in 2013 just weeks after Watch Collecting Lifestyle was launched. Attending Baselworld had been one of my lifelong dreams as a watch collector. At the end of 2012, my spouse gifted me a trip to attend Baselworld in 2013 as a birthday present. Little did I know at the time, that this would give birth to what is today my full-time job. After my spouse planned the whole trip without sparing anything —premium tickets on KLM and a long stay at the Park Hyatt Zürich—, I decided to take advantage of the trip and put my marketing and media expertise to work and that’s how WCL was born.