De Bethune Celebrates the 10th Anniversary of the DB28 drawing on the quintessence of its DNA, and releasing three new watches. When the first De Bethune DB28 was launched in 2010, De Bethune's idea was to present a timepiece with an identity all its own and a resolutely futuristic vision of the art of watchmaking. The distinctive case shape, the crown at 12 o'clock inspired by pocket watches. Just some of the hallmarks of the contemporary aestheticism specific to De Bethune.