Armin Strom is opening its first pop-up store in the middle of Zürich’s Old Town. An appealing space has been set up for watch collectors to come and experience the brand, function, and beauty of mechanical watches. The brand’s philosophy is simple: It shows what it does. Armin Strom is driven by the fascination for transparent mechanics and it enjoys exposing the watchmaking craft layer by layer. The brand ardently strives to improve and innovate, and this clearly resonates throughout its first pop-up store.