The new Lady Beat by Armin Strom is the newest watch from the brand and the first ladies’ timepiece in their collections. Armin Strom demonstrates one of the brand’s core principles which is to always innovate. Boldly redesigning the brand’s typical movement, dial, and case, Lady Beat marks a milestone of the new System 78 Collection, which highlights innovative watchmaking at a competitive price. The latest no-compromise watch from the Biel-based manufacture is a decidedly feminine one, but one exuding the technical look and feel of the genuine manufacture movement powering every Armin Strom timepiece.