Bulgari was founded in Rome in 1884 and acquired by LVMH Group in 2011. While it's more famously known for their jewelry creations, its watchmaking credentials continue to rank higher and higher every year since then. The history between Bulgari and Gerald Genta dates back to the year 2000 when Bulgari acquired Gerald Genta and Daniel Roth along with their manufacturing facilities at Saigenlégier, La Chaux-de-Fonds and Le Sentier in the Vallée de Joux. Today, Bulgari has become a watchmaking force and the new Bulgari Gerald Genta 50th Anniversary is the result of that.