This past weekend, June 10th, 2016, the Louis Vuitton America's Cup World Series —LVACWS— a.k.a the 'Auld Mug' took place for the very first time in fresh water. The setting, Chicago's Lake Michigan lakefront and Navy Pier. Since Bremont is the timing partner for the America's Cup and one of the partners for the Oracle Team USA —the defending champion—, we were invited as one of their special guests. The Louis Vuitton America's Cup is a trophy awarded to the winner of the America's Cup match races between two sailing yachts.