Presented in 1972 as the first sports watch in stainless steel priced higher than most gold timepieces, the Audemars Piguet Royal Oak made a statement immediately. A watch made for those that want the best and won't settle for less. A watch than can only be spotted by those that are in the know and a timepiece that after 40 years has remained true to its essence and core values.

These vintage advertisements are living testament of the launch and evolution of an iconic timepiece. Well thought out taglines and powerful images characterize these ads. Here, you will find fourteen of the most iconic and our favorite Royal Oaks advertisements of all-time —all the way from 1972 thru 1998. 

Because "Some Things In Life Speak for Themselves" and the Royal Oak is "Known Only By Those Who Know", everyone knows now that "It Takes More than Money to Wear the Royal Oak".  

Now, let's start enjoying the eye candy and the time machine.