Panerai unveils its new Submersible QuarantaQuattro Luna Rossa PAM01681, marking the Luna Rossa Prada Pirelli sailing team’s undefeatable performance at the esteemed 37th America’s Cup sailing competition in Barcelona, Spain. The new timepiece incorporates the spirit of the Luna Rossa AC75 boat into a watch of striking beauty and functionality, with design elements derived from the boat’s distinctive characteristics translated into a wearable instrument of precision.
The new timepiece features a silver sun-brushed dial, reminiscent of the boat’s sleek, reflective hull, and the first bi-material strap, allowing users to effortlessly switch between straps for versatility and style. The Submersible QuarantaQuattro Luna Rossa’s eye-catching color scheme of grey and red tones was designed to mirror the Luna Rossa team’s uniforms, further demonstrating the cohesive visual narrative that connects the watch to the sailing team’s identity. Utilizing an ‘azurage’ technique, the timepiece creates a visual contrast as light plays off the engraved patterns, improving overall readability and touting Panerai’s high-quality craftsmanship and DNA.
“Our association with the Luna Rossa Prada Pirelli Team resonates deeply with Panerai’s maritime heritage and our pursuit of boundary-pushing performance. PAM01681 is a tribute to the unwavering spirit and commitment of the Luna Rossa Prada Pirelli sailing team towards the 37th America’s Cup,” says Jean-Marc Pontroué, CEO of Panerai. “We have carefully designed this watch to capture the essence of the team’s advanced AC75 boat, translating its design language into a wearable piece that resonates with sailing enthusiasts and watch collectors alike.”
The new Panerai Submersible QuarantaQuattro Luna Rossa PAM01681 is equipped with a stainless steel case measuring 44 mm in diameter —as its name in Italian mentions it. The bi-material strap features a red stripe for the Luna Rossa sailing team and the case back features a beautiful engraving of the Luna Rossa AC75 sailboat.
Becoming the Official Timekeeper of the Luna Rossa Prada Pirelli for the first time in 2019, this year’s 37th America’s Cup signifies Panerai’s return to the elite sailing competition, reaffirming its partnership with the sailing team and the brand’s esteemed nautical history.
This partnership emerged naturally for a brand that embodies performance and technological innovation as its distinctive flags, and whose watches were first utilized as diving instruments by the Italian Navy in 1935. Throughout the six years of cherished partnership with Luna Rossa Prada Pirelli, Panerai has relentlessly developed collections of technical watches, releasing a dedicated timepiece for each year of preparation, in the run-up to the ultimate sailing challenge.
The Submersible QuarantaQuattro Luna Rossa PAM01681 is designed to be a collector’s item and is limited to only 137 pieces, sold exclusively at Panerai boutiques worldwide and on Panerai.com.
Sticker Price USD 12,100. For more info on Panerai click here.
