Press Release
U-BOAT opens another Italian landmark in the Ponte Vecchio historical bridge in Florence.
Being present in Florence, capital of the Renaissance, means a lot for all the prestigious brands but even more for Italo Fontana, creative soul behind U-BOAT, and since the beginning standard bearer of the “Made in Tuscany” values.
Italo, born in the near medieval city of Lucca, announces the opening of the U-BOAT third italian flagship store. The boutique, opens its doors in the short and popular pedestrian Ponte Vecchio, the oldest bridge in Florence spanning the River Arno. It is one of the few remaining bridges with houses built upon.
The opening follows the opening of the Italian boutiques in Milan, Corso Como and also overseas with the recent launch of its 18th boutique in the fashionista Nathan Rd. in Hong Kong.
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