When the Lamborghini Urus came out, everyone thought it was impossible for a supercar brand like Lamborghini to ever release an SUV that would still feel like a Lambo without losing its soul. In parallel, when the Audemars Piguet Royal Oak Perpetual Ultra-Thin was presented as a concept watch under the RD#2 name, everyone thought that such a thin automatic perpetual calendar only 6.30 mm thick would never be put into regular production. Well, Lamborghini and AP have proven everyone wrong.
The Lamborghini Urus is a vehicle that still has the soul of a supercar and the functionality of an SUV. Referred to by the brand as the first Super Sport Utility Vehicle, the Urus comes with the unmistakable Sant’Agata Bolognese DNA, pure Lamborghini design and the outstanding performance that makes it absolutely unique, just as unique as the Audemars Piguet Royal Oak Perpetual Ultra-Thin ref. 26582IP.
The Urus’ distinctive silhouette with a dynamic flying coupé line, shows its super sports origins, while its outstanding proportions convey strength, solidity, and safety. Without a doubt, the factors at the heart of Urus’ success are advanced design, extraordinary driving dynamics, and thrilling performance. All these features allowed Lamborghini to launch a Super Sport Utility Vehicle remaining loyal to its DNA. The Urus conveys its utmost versatility also in its design, which meets the requirements of a wide variety of customers with style packages, exterior details in carbon fiber or the Off-Road package.
In the Lamborghini Urus interior, luxurious Italian craftsmanship meets state-of-the-art technology. The aeronautic design and the driver-oriented instrument concept with three TFT screens. The dashboard architecture follows the “Y” theme inspired by iconic Lamborghini models. The interior can be customized, starting from the five-seater architecture with bench seat, or four seats with two individual back seats, and be made even more elegant or sportier, through the selection of different kinds of colors and materials, such as natural leather, Alcantara, wood finish, aluminum or carbon. The Urus features the largest range of options ever presented on a Lamborghini, with multiple souls converging to create a unique vehicle. Furthermore, Lamborghini Urus is the first five-seater super sports car.
Lamborghini Urus has a cutting-edge, distinct and streamlined design with multiple souls: sporty, elegant and off-road. Its muscular surfaces make it appear strong and self-secure, while the mixed tires allow a luxury super sports car look. All the surfaces are designed with a clear attention to functionality. Some Lamborghini details and iconic shapes can be immediately recognized at first glance, such as the “Y” and the hexagon elements, the front bonnet with center peak and the cross lines on the rear door. The extreme proportions and the single silhouette line make Urus a real Lamborghini. Furthermore, its proportions are unique since it is the lowest SUV in its class. Urus design took inspiration from the heritage of the LM002 in regard to the power dome showing the position of the engine and the significant diagonal lines, while the frameless doors recall the iconic Marcello Gandini line.
Exquisitely finished like any other Lamborghini, the Urus feels and drives exactly like a super-fast Lambo. A distinct Lamborghini engine sound, coupled with traits of a sports car and SUV, provides the driver with a uniquely emotional experience. With its strong personality, pure design and absolute sportiness, Lamborghini Urus is one of a kind. The Urus is a versatile car perfectly suited for everyday driving just like the AP Royal Oak Perpetual Ultra-Thin in titanium and platinum is perfect for daily wear. The Lamborghini Urus with its V8 bi-turbo engine with a maximum power output of 650 HP is simply perfect and a joy to drive. If you like ultra-fast supercars and you need the functionality of an SUV, all you need to do is double the price tag of the Audemars Piguet Royal Oak Perpetual Ultra-Thin to get you into one as fully loaded as the one here. Even better if the exterior color matches the dial of your watch.
Sticker Price Starting at $200,000 USD. For more info on Audemars Piguet click here and for Lamborghini here.
