The Omega Dynamic Chronograph ref. 5240.50.00 launched in 1997 is considered by many the third generation of failed attempts by Omega to launch a successful watch under the 'Dynamic' name. To us, the third generation of the Omega Dynamic is not a failed attempt, but a watch that brings vivid memories of our watch collecting journey in the late 90s and one of those instances where we can say 'Third Time is a Charm'.
The first Omega 'Dynamic' was created for the Prix de Ville de Genève in 1965 and launched to the public in 1968. Fitted with an elliptical shaped case was one of the first watches to be designed in a way where the timepiece would follow the silhouette of the wrist and fit like a glove. The crown was integrated into the case so that it would not disturb the flow of the watch design and fitted with a removable case ring that would allow the wearer to switch straps easily—the ring would hold the back of the strap against the watch almost like a bund style strap.