News: Audemars Piguet Opens Boutique at the Shops at Crystals in Las Vegas. A Partnership with Westime.

Audemars Piguet announces the arrival of its third boutique in the United States with the opening of an elegant new location at The Shops at Crystals in Las Vegas, Nevada. The 1,270-square-foot boutique, situated on the first floor between Tom Ford and Louis Vuitton stores showcases an original concept design that captures the 140-year old brand’s core values: origins, artistry and extraordinary relationships.

The new boutique in Las Vegas is the newest project developed between Westime and Audemars Piguet, a partnership that dates back to 1994. “We are proud to further reinforce our relationship with Westime through the opening of the Audemars Piguet boutique at The Shops at Crystals. Las Vegas has always been an exciting market for Audemars Piguet and with the new boutique we are better able to present the brand’s complete collection offering while reaching one of the most diverse international audiences," explained Xavier Nolot, CEO of Audemars Piguet North America.

Posted on January 16, 2015 by Editor & Publisher and filed under Audemars Piguet, News, Watch Shopping and tagged Audemars Piguet Boutique Las Vegas Westime 2015.

Experience: Merry Christmas to Each and Everyone of You. A Collection of Christmas Inspired Images with an Audemars Piguet Royal Oak.

Most people outside of the U.S. in Europe and Latin America celebrate Christmas on Christmas Eve. Since we also share the tradition of celebrating on Christmas Eve, we decided to prepare a small collection of Christmas inspired images today, to wish each and everyone of you a very Merry Christmas. May you and your families be blessed with health and may all your dreams come true.

Hopefully your Christmas tree is keeping one of these Royal Oaks nice and warm inside a gift box for tomorrow morning.

Enjoy!

Posted on December 24, 2014 by Editor & Publisher and filed under Audemars Piguet and tagged Audemars Piguet Royal Oak ref. 15300ST Audemars Piguet Royal Oak.

Insider: Audemars Piguet Royal Oak Concept GMT Tourbillon Titanium. Up to Par and Almost as Pricey as a Ferrari F12 Berlinetta.

The Audemars Piguet Royal Oak Concept was first launched in 2002 as ref. 25980AI.OO.0003SU.01 to celebrate the 30th anniversary of the launch of the iconic Royal Oak in a limited edition of 150 pieces. That first Royal Oak Concept, was fitted with an ultra rare sculpted-shaped case made of Alacrite 602 with a hardness of 430 vickers and a titanium bezel. The Alacrite 602 is a super-alloy composed of 57% cobalt, 31% chrome, 5% tungsten and the remaining 6% of carbon, silicon and iron.

While the first Royal Oak Concept did feature a tourbillon, it didn't come with a GMT function. Alternatively, it was equipped with a dynamograph, a power reserve indicator showing the number of turns of the barrel and a Kevlar aramid fiber strap.

Insider: Audemars Piguet Millenary Minute Repeater in Pink Gold. A Noble Horological Complication.

The Audemars Piguet Millenary Minute Repeater ref. 26371OR.OO.D803CR.01 in pink gold —presented at the Watches and Wonders Salon in Hong Kong last year— is fitted with an 18K pink gold oval shaped case —measuring 47mm in diameter and 15.79mm in thickness— with enamel off-centered hour/minute dial at 3, an off-centered seconds sub-dial at 7 and minute repeater lever at 9 o'clock. This Millenary Minute Repeater features the Audemars Piguet Direct-Impulse Escapement and a flat double balance-spring.

The beautiful white enamel dial features Roman numerals with blued hands and the finely tuned blued steel gong is fully visible around the circumference of the face of the watch. A perfectly balanced dial with very intricate and nicely finished touches.

News: Pre-SIHH 2015 Audemars Piguet Royal Oak Concept Acoustic Research Episode 1. A Water-Resistant Minute Repeater Tourbillon Chronograph.

Exceptional engineering and the power of sound merge in one of the most innovative concept watches created by a Swiss haute horlogerie watchmaking house. The result of an in-depth eight year sound research program with three patents pending, this new Royal Oak Concept watch, a unique prototype, will be unveiled by Audemars Piguet at the Salon International de la Haute Horlogerie 2015 —SIHH— in Geneva. We will bring you live images once we get to see this watch in the metal at the SIHH during the week of January 19th, 2015.

Engineered within Audemars Piguet’s acoustic research lab, this new Royal Oak Concept is the first chiming watch so acoustically considered as to become a sound concept in its own right. It has been sonically developed through an ongoing acoustic study program in collaboration with the EPFL —Ecole Polytechnique Fédérale de Lausanne— and it took three years to transfer that technological study into a watch concept.

Posted on November 27, 2014 by Editor & Publisher and filed under Audemars Piguet, SIHH, News and tagged Audemars Piguet Royal Oak Concept Acoustic Research SIHH 2015.

Insider: Audemars Piguet Royal Oak Chronograph ref. 26300. Celebrating 16 Years of a True Royal Oak Essential.

After 16 years, the Royal Oak Chronograph remains a classic in the Royal Oak line-up and a watch that demands admiration. Therefore, we have decided to work on a special review of this amazing reference.

The first Royal Oak Chronograph ref. 25860 was launched in 1998 equipped with calibre 2385, an automatic chronograph movement based off of the legendary Frederic Piguet calibre 1185 also used on the Vacheron Constantin Overseas Chronograph —as caliber 1137— and the Breguet Marine Chronograph —as calibre 576— amongst other timepieces. This movement still remains the thinnest automatic chronograph calibre ever made, measuring only 5.5mm in thickness. The movement is composed of 304 parts, beats at 21,600 vph, is fitted with 37 jewels and provides a power reserve of 40 hours when fully wound. The same calibre is fitted in the Royal Oak City of Sails for Alinghi, the Leo Messi limited edition and is also used as a module on the Royal Oak Grande Complication.

Experience: Cohiba Maduro 5 Mágicos. Just Like the Royal Oak, It Takes More than Money to Smoke One.

Just like an Audemars Piguet Royal Oak Jumbo 5402SA, when it comes to cigars, Cohiba is a name that needs very little introduction. Savvy watchlifestylers already know that Cohiba stands for the highest quality in fine cigar making and the flagship brand of Habanos from Cuba.

Created in 1966 for Fidel Castro and handmade at the world famous 'El Laguito' factory, these cigars were originally only seen outside of the island when presented as gifts to heads of state or dignitaries throughout the world. Additionally, Cohiba is a brand with a very limited production of cigars per year making it even more exclusive.

The Cohiba name has its origins from the the ancient 'Taino' language word that was used to refer to bunches of tobacco leaves. 'Taino' is the language used by the Taino Indians that populated the islands of the Caribbean before the Spanish Conquest in the 1500s.

Insider: Audemars Piguet Royal Oak Offshore LeBron James Limited Edition. A Collection of Live Close-ups and Wrist Shots.

Last year we reported live from Miami during the Audemars Piguet Royal Oak Offshore LeBron James launch party and we presented you images of the new watch inside the showcase.

This time, we are bringing you some very personal and closeup images of the new Audemars Piguet Royal Oak Offshore LeBron James limited edition ref. 26210OI.OO.A109CR.01 that we took last year while attending the SIAR in Mexico City.

As it is customary with our insider reviews, we have now included the mandatory wrist shot for your viewing pleasure. Now, please enjoy the eye candy!

News: Presenting the New Audemars Piguet Royal Oak Offshore Selfwinding Tourbillon Chronograph. A Masterpiece of Horology.

It was in 1993 that Audemars Piguet launched the Royal Oak Offshore. A natural evolution of the Royal Oak launched in 1972, the supersized 'Offshore' was large, bold, rugged and highly functional. Genta’s original Royal Oak was the definitive source of reference and inspiration for the Royal Oak Offshore designed by a talented, young, second generation designer working for Audemars Piguet named Emmanuel Gueit. The new design diverged from the original in several significant ways that came to be the defining characteristics of the Royal Oak Offshore. The most pronounced shift was the dramatic case size of 42 mm. While this is standard fare in 2014, it was a shock when introduced in 1993 at Baselworld. By this time, the watch had already been nicknamed, ‘The Beast’ due to its staggering proportions.

Experience: The Audemars Piguet Museum. An Unforgettable Afternoon in Le Brassus.

A while back, while we were in Switzerland, we had the opportunity to visit the Audemars Piguet Museum in Le Brassus, a lifetime experience for any Audemars Piguet watchlifestyler.

Our appointment at the museum was scheduled for 1:30pm on a gloomy Friday. Considering that we were staying in Zürich and the drive to Le Brassus is almost three hours long, we knew we had to be on the road by 10 o'clock in order to be there on time. Here's a picture while we were getting ready to go pick up our car, right before breakfast time. This classic Hermès belt has been worn along with several Audemars Piguet Jumbos in the collection since the 90s.

Insider: Audemars Piguet Royal Oak Offshore Tourbillon Chronograph ref. 26288. One of Our Favorite Tourbillons in The Market.

This time we are talking about one of our favorite tourbillons in the market, the Audemars Piguet Royal Oak Offshore Tourbillon Chronograph ref. 26288OF.OO.D002CR.01. This is a grail for many watchlifestylers and one hell of a watch. This Offshore is not only one amazing horological complication, but perhaps one of the Audemars Piguet Royal Oak Offshore Chronographs with the most mesmerizing wrist presence.

This robust timepiece featuring a tourbillon, also features an integrated column wheel 30-minute chronograph —quite a complication. This watch is fitted with an 18K pink gold case measuring 44 mm in diameter and 16.60 mm in thickness, an anti-reflective coated sapphire crystal, an anti-reflective coated display case back, a forged carbon bezel, a black ceramic screw-down crown and black ceramic chrono pushers.

Insider: Audemars Piguet Royal Oak ref. 15400. The Largest Royal Oak Ever Made.

The Audemars Piguet Royal Oak ref. 15400 is the largest Royal Oak ever made with an over-sized case with a diameter of 41 mm. This fantastic reference —also available in rose gold— is a clear result of the continuous evolution of the Royal Oak and the manufacture's constant forward thinking.

Since its launch in 1972, the Royal Oak has gone through several design modifications including at least 12 references in 39mm, 12 in 36mm, 15 in 33 mm and even a rectangular Royal Oak ref. 6005. Today, the Royal Oak continues to embrace its core values just like it did 40 years ago regardless of its size. For some Royal Oak purists, bigger means betraying the original Jumbo. We have to admit that it took us a good year and months to come around; however, we can say with confidence that ref. 15400 is just as good.

Insider: Audemars Piguet Royal Oak Extra-Thin ref. 15202ST. Almost Like the Original Jumbo From 1972.

The Audemars Piguet Royal Oak Extra-Thin ref. 15202ST.OO.1240ST.01 is as close as you would get nowadays to the feeling of owning the iconic Royal Oak Jumbo ref. 5402ST from 1972. While this redesigned Jumbo maintains the sleek lines of the other Jumbos and most of the core elements present in the ref. 5402, there are subtle differences that are worth discussing.

The new Jumbo, referred to as Extra-Thin by Audemars Piguet, is fitted with a sapphire crystal display case back just like the previous Jumbo ref. 15202. The original Jumbo 5402 from 1972 featured a unique monoblock case design, making it even thinner and more sleek.

Macros: Audemars Piguet Calibre 3120. One of the Greatest Movements Ever Made.

The Audemars Piguet calibre 3120 is now considered one of the greatest automatic movements ever made. Fitted on several models across the Royal Oak collection— including the discontinued ref. 15300, the recently launched ref. 15400 and the Royal Oak Offshore Diver amongst others—, calibre 3120 is a work of art and truly one of the nicest movements you can find out there. Not to mention that is also extremely accurate.

This beautiful and precise calibre, is fully decorated with Côtes de Genève on all bridges and comes with a stunning bi-directional 22k gold rotor. The rotor features the coats of arms for the Audemars and Piguet families, all done with immaculate attention to detail.

Posted on July 15, 2014 by Editor & Publisher and filed under Audemars Piguet and tagged Royal Oak Audemars Piguet Royal Oak 15300 Calibre 3120 Posts 2013 Top Brands 2014.

Experience: Davidoff Cigar Shop at the Paradeplatz in Zürich. A Must for Cigar Aficionados.

Nestled in between Blue Lemon and the Galerie Gmurzynska at Paradeplatz 3 —just across from the Credit Suisse headquarters in Zürich— lies one of Zürich's oldest cigar shops now displaying a huge Davidoff sign. This cozy and intimate cigar shop, is located just a few steps away from the Blancpain boutique and Türler featured in our Zürich Watch Shopping Guide here. The shop opened its doors in the 1800s and offers a wide selection of Davidoff cigars, Habanos, loose tobacco, accessories and some very fine liquors. To get to this shop, just get on the VBZ —Zürich Tram System— from the Bahnhof SBB towards the Paradeplatz and in three minutes you'll be there. Now, if you prefer to walk, just follow the Bahnhofstrasse towards the lake but we aware of the fact that you might end up not getting to the cigar shop as you will be doing some serious watch shopping on your way there.

Insider: Audemars Piguet Royal Oak Offshore Michael Schumacher Limited Edition. As Amazing as the Driver Himself.

Today, we are bringing you this post from the archives to celebrate that Michael Schumacher is out of the coma following his skiing accident on December 29th, 2013. Coincidentally enough, this post was published for the first time almost a year ago. The Audemars Piguet Royal Oak Offshore Chronograph Michael Schumacher Limited Edition is one of the most fascinating watches paying tribute to the second greatest Formula One driver that has ever lived. The Audemars Piguet Royal Oak Offshore 'Schumi' —as most people refer to it— is available in Titanium, 18K Rose Gold and Platinum. All three watches are fitted with a Cermet bezel that is just perfection. The 'Schumi' in Titanium ref. 26568IM.OO.A004CA.01 is limited to 1000 pieces, while the Rose Gold and Platinum are limited to 500 and 100 respectively.

Experience: Audemars Piguet Royal Oak 15400ST. 'Water Resistant' Means You Can Swim and Shower with it.

Countless times we have seen watch collectors post questions across the different watch forums regarding the water resistance of their watches and whether they can shower or swim with them. Some of the most common posts relate to questions like: Can I shower or swim with my Royal Oak? Can I shower with my Rolex Submariner?

'Water Resistance' and 'Waterproof' are two terms that are commonly interchangeably used by the different watch manufactures depending on the type of testing that the watch has undergone or at their discretion. In the context of the textile industry, these two terms mean two completely different things, where 'water resistant' refers to 'water repellant' more so than waterproofing.

Posted on May 28, 2014 by Editor & Publisher and filed under Audemars Piguet and tagged Audemars Piguet Royal Oak 15400ST.OO.1220ST.02 2014.

News: Leo Messi Visits The Audemars Piguet Manufacture in Le Brassus. The King of Soccer Gets a Lesson in Watchmaking.

Four-time Golden Ball winner Leo Messi paid a visit to the Manufacture Audemars Piguet in Le Brassus. An ambassador of the Swiss brand since 2010, the Argentine born prodigy took the opportunity to enrich his knowledge of Haute Horlogerie.

Accompanied by François-Henry Bennahmias, CEO, Audemars Piguet, Leo Messi visited the workshops where his namesake limited-edition watch is made.

Posted on May 18, 2014 by Editor & Publisher and filed under Audemars Piguet, News and tagged Leo Messi Audemars Piguet Leo Messi 2014.

Experience: Audemars Piguet Jules Audemars Quantieme Perpetuel Automatique Openworked. Beacuse This Manufacture is Way More than Only the Royal Oak.

Audemars Piguet is the only Swiss manufacture that is still in the hands of the descendants of their original founders. While Audemars Piguet is very well known for the Royal Oak and Royal Oak Offshore timepieces, the true essence of the manufacture comes to life with their exceptional more classic timepieces from the Jules Audemars, the Millenary, the Tradition and the Classique collections. Jules Louis Audemars and Edward Auguste Piguet founded the company in 1875 that is still located in Le Brassus, right in the heart of the Vallée de Joux. Among their amazing creations, inventions and horological firsts comes the Jules Audemars Quantieme Perpetuel Automatique, the first automatic ultra-thin perpetual calendar wristwatch with central rotor ever created in 1978.

One thing we love about Audemars Piguet is how they draw upon its unique blend of tradition, experience and knowledge to push the boundaries of fine watchmaking to the maximum level through their Savoir-Faire creations. Openworking is one of those things that Audemars Piguet masters very well and several steps are involved in hand finishing every skeletonized mainplate, including the flanking, beveling, perlage and polishing. The purpose of openworking is to enhance transparency and aesthetic appeal by revealing the beauty of the movement without compromising its accuracy.

This fascinating Audemars Piguet Jules Audemars Quantieme Perpetuel Automatique Openworked fitted with a yellow gold case measuring 36 mm in diameter and only 7 mm in thickness, is a living example of how to break the rules you must first master them. This perpetual calendar with moon phases is powered by the legendary Audemars Piguet calibre 2120/1 with 36 jewels, straight-line lever escapement and hand engraved skeletonized rotor in 21K gold. This complication is a real treat for the eyes and a joy to wear.

Now, enjoy the rest of these images we have prepared for you while you relax comfortably in your Eames Lounge chair while sipping your warm Nespresso.

Estimated Sticker Price $17,000-$20,000 depending on condition. For more info on Audemars Piguet click here.

Posted on May 3, 2014 by Editor & Publisher and filed under Audemars Piguet and tagged Audemars Piguet Jules Audemars Quantieme Perpetuel 2014.

News: Audemars Piguet Presents the QEII Cup 2014 Royal Oak Offshore Diver Limited Edition. Only 150 Pieces Available.

Audemars Piguet Presents the QEII Cup 2014 Royal Oak Offshore Diver Limited Edition ref. 15709TR.OO.A005CR.01, a perfect representation of sports performance in 'haute horlogerie'. This new limited edition Royal Oak Offshore Diver is the product of a collaboration with The Hong Kong Jockey Club for the 16th Audemars Piguet Queen Elizabeth II —QEII— Cup in Hong Kong.

In a race that attracts participants from all over the world, up to a HK$14 million winning purse will be offered. To commemorate the 16th anniversary of the Audemars Piguet QEII Cup annual international race in Hong Kong, the brand will be launching a 150-piece Royal Oak Offshore limited edition timepiece. A masterpiece incorporating impeccable craftsmanship and contemporary design, it is the perfect timepiece to mark an important event on the social horse racing calendar, appealing to the sophisticated watch connoisseurs and enthusiasts alike. The unique combination of the 42mm tantalum case, the 18-carat pink gold bezel, slate grey dial and the “large square scale” grey crocodile leather strap create contrasting colors and accentuate the features of this timepiece. Engraved on the sapphire transparent case back is the legend “Audemars Piguet QEII Cup 2014 – Limited Edition” and the “Audemars Piguet QEII Cup” logo. Through caseback, one can easily admire the 22K oscillating weight and decorations of the 3120 Manufacture Calibre.

The highly anticipated 2014 Audemars Piguet QEII Cup will take place on April 27 at the Sha Tin Racecourse. The Selection Announcement will be held on April 9 to reveal the 14 contending horses that will be participating in this international race while on April 24, the Barrier Draw will determine the barrier number of each of the competing horses. On the following day, Audemars Piguet will be hosting the annual Gala Party with the Hong Kong Jockey Club, where the local celebrities, socialites, and representatives from the equestrian circle will gather to celebrate this highly anticipated annual event. The QEII Cup race was established in 1975 to commemorate the visit of the Queen Elizabeth II and the Duke of
Edinburgh, Prince Philip to Hong Kong. The race is traditionally run in the spring season and has become one of the most important social events in Hong Kong since then. Over the years, the QEII Cup has evolved into an internationally recognized race, with participants from both local and overseas. Audemars Piguet became the title sponsor of the QEII
Cup since 1999, which is now an International Group 1 race and stands prominent in the racing firmament, currently offering a purse of HK$14 million.

Sticker Price $30,500 USD. For more info Audemars Piguet click here.

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Technical Specifications of the Audemars Piguet QEII Cup 2014 Royal Oak Offshore Diver Limited Edition ref. 15709TR.OO.A005CR.01

Dial: Slate grey dial with 'Méga Tapisserie', 18K pink gold applied markers, hour and seconds hand in 18K pink gold and black minute hand.

Flange: Uni-directional rotating slate grey flange with diving scale.

Calibre: Automatic Audemars Piguet 3120 with a diameter of 26.60 mm, thickness of 4.26 mm, 280 parts, 40 jewels and power reserve of 60 hours.

Case: Tantalum measuring 42 mm in diameter with 18K pink gold bezel and plots.

Case back: Engraved with the legend “Audemars Piguet QEII Cup 2014 – Limited Edition” and
“Audemars Piguet QEII Cup” logo.

Water Resistance: 300 meters.

Strap: Hand-stitched “large square scale” grey alligator strap with titanium pin buckle.

Posted on April 1, 2014 by Editor & Publisher and filed under Audemars Piguet, News and tagged Audemars Piguet QEII Cup 2014 Royal Oak Offshore Diver Limited Edition Audemars Piguet ref. 15709TR.OO.A005CR.01 2014.

News: Audemars Piguet Opens Boutique at the Shops at Crystals in Las Vegas. A Partnership with Westime.

Experience: Merry Christmas to Each and Everyone of You. A Collection of Christmas Inspired Images with an Audemars Piguet Royal Oak.

Insider: Audemars Piguet Royal Oak Concept GMT Tourbillon Titanium. Up to Par and Almost as Pricey as a Ferrari F12 Berlinetta.

Insider: Audemars Piguet Millenary Minute Repeater in Pink Gold. A Noble Horological Complication.

News: Pre-SIHH 2015 Audemars Piguet Royal Oak Concept Acoustic Research Episode 1. A Water-Resistant Minute Repeater Tourbillon Chronograph.

Insider: Audemars Piguet Royal Oak Chronograph ref. 26300. Celebrating 16 Years of a True Royal Oak Essential.

Experience: Cohiba Maduro 5 Mágicos. Just Like the Royal Oak, It Takes More than Money to Smoke One.

Insider: Audemars Piguet Royal Oak Offshore LeBron James Limited Edition. A Collection of Live Close-ups and Wrist Shots.

News: Presenting the New Audemars Piguet Royal Oak Offshore Selfwinding Tourbillon Chronograph. A Masterpiece of Horology.

Experience: The Audemars Piguet Museum. An Unforgettable Afternoon in Le Brassus.

Insider: Audemars Piguet Royal Oak Offshore Tourbillon Chronograph ref. 26288. One of Our Favorite Tourbillons in The Market.

Insider: Audemars Piguet Royal Oak ref. 15400. The Largest Royal Oak Ever Made.

Insider: Audemars Piguet Royal Oak Extra-Thin ref. 15202ST. Almost Like the Original Jumbo From 1972.

Macros: Audemars Piguet Calibre 3120. One of the Greatest Movements Ever Made.

Experience: Davidoff Cigar Shop at the Paradeplatz in Zürich. A Must for Cigar Aficionados.

Insider: Audemars Piguet Royal Oak Offshore Michael Schumacher Limited Edition. As Amazing as the Driver Himself.

Experience: Audemars Piguet Royal Oak 15400ST. 'Water Resistant' Means You Can Swim and Shower with it.

News: Leo Messi Visits The Audemars Piguet Manufacture in Le Brassus. The King of Soccer Gets a Lesson in Watchmaking.

Experience: Audemars Piguet Jules Audemars Quantieme Perpetuel Automatique Openworked. Beacuse This Manufacture is Way More than Only the Royal Oak.

News: Audemars Piguet Presents the QEII Cup 2014 Royal Oak Offshore Diver Limited Edition. Only 150 Pieces Available.

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