For some, it is powder pink or pastel; for others, a subtle blend of beige and salmon, apricot, and grapefruit. Intriguing and undefinable, the new Hublot Big Bang Millennial Pink takes its place today as a pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift that will change the status quo: established traditional values are being reconsidered through a lens of positivity.