In more than twenty shows, the Salon International de la Haute Horlogerie —SIHH— has confirmed it is a landmark event for the Fine Watch sector. The SIHH is where brands premiere their latest watches, the result of often years of intensive research. The SIHH is also where watchmakers and designers, the representatives of an entire creative team, share their passion for watchmaking one-to-one. The SIHH is a private event for professionals who have been invited by the exhibiting brands. Therefore, it is not open to the general public and around 12,500 privileged guests —international retailers, 1,200 journalists and brand executives— gather in the most important watch event of the year.

The salon includes 16 exclusive brands in a space of approximately 30,000 square meters of exhibition—322,917 sq.ft.

Since most content around the SIHH is focused on the novelties, we thought it would be a good idea to share with you what the Salon is like. These images will show you the interior at the Salon —which takes place at the Palexpo in Geneva— and will give you a good idea of what it feels like to be inside this exclusive event.

On separate posts, we will be featuring the inside of each of the brands pavilions.

Enjoy!