Vacheron Constantin is pleased to announce that Laurent Perves has been appointed as the new CEO, effective January 1st, 2025, right in time for the celebration of the brand’s 270th anniversary. Vacheron Constantin is the oldest watch manufacture in the world with uninterrupted history. Laurent will be succeeding Louis Ferla with whom he worked closely for the past 8 years. Louis Ferla became Vacheron Constantin’s CEO on April 1st, 2017.
Back in July of this year, Richemont announced that Louis Ferla, would succeed Cyrille Vigneron as Chief Executive Officer of Cartier.
Laurent Perves brings over 20 years industry experience to the role and has played an important part in positioning Vacheron Constantin as a leader in Haute Horlogerie and in its commercial success since joining the Maison in 2016, first as Chief Marketing Officer, and later as Chief Commercial Officer since 2021.
Perves brings a wealth of knowledge and experience having worked for Mercedes-Benz, LVMH, Procter & Gamble —Gucci and Valentino Parfums— and Audemars Piguet.
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