Ever since its first creation sixty years ago, Grand Seiko has enchanted watch connoisseurs with timepieces that offer extremely high precision, supreme legibility, and a uniquely Japanese aesthetic. The brand has revolutionized watchmaking with many innovations including the Spring Drive movement, which offers a seamless seconds-hand motion and accuracy unlike any other mechanical watch, and continues to do so today. Every Grand Seiko watch reflects the Japanese spirituality of time inspired by nature. Whether elegant, traditional, or sport, expect a new understanding of “The Nature of Time” from Grand Seiko.
Grand Seiko and The Watches of Switzerland Group announce their first-ever collaboration of the new “Toge Special Edition” timepiece to be offered exclusively at Watches of Switzerland boutiques and select Mayors locations in the USA, as well as Watches of Switzerland stores in the UK. For the very first time, the timepiece will launch virtually through an Augmented Reality —AR— experience for consumers to try on the watch in the comfort of their homes through an Instagram and Facebook filter. A first for Grand Seiko and The Watches of Switzerland Group, the AR component embodies the pioneering spirit of both brands and their shared desire to deliver an exceptional experience to consumers.
This captivating new model takes inspiration from the Japanese and British legacies of the two respective companies, combining classic British Racing Green with the fine texture of Grand Seiko’s signature Mount Iwate dial. The term Toge or mountain pass refers to a navigable route through a mountain range, and this special edition timepiece subtly evokes the image of a spirited drive over the many ridges of Mount Iwate in Northern Japan.
The stainless steel case measuring 39.5 mm in diameter by 13.7 mm in thickness features a design that is an original creation by acclaimed Grand Seiko Chief Designer, Nobuhiro Kosugi, who is celebrated for his conception of the modern 44GS case design. It features a crescent moon-shaped profile courtesy of the Zaratsu polished, curved lugs. A gold GMT hand adds a distinctive touch and the brown leather strap, with fine dark green stitching,
Powering the watch and visible via the display case back is the automatic Grand Seiko calibre 9S66 which is tested to the stringent Grand Seiko standard of -3 to +5 seconds per day with MEMS escapement, and a 72-hour power reserve.
The new Grand Seiko Toge Special Edition ref. SBGM241 will be exclusively available for purchase at Watches of Switzerland boutiques and select Mayors locations starting July 2020 and also available online at Watches of Switzerland and Majors.
Sticker Price $5,200 USD. For more info on Watches of Switzerland click here and for Grand Seiko here.
