Bell & Ross has announced its partnership with Defender Rally as the official timing partner for the World Rally-Raid Championship (W2RC) 2026. The collaboration positions the French-Swiss watchmaker alongside the Defender D7X-R team competing in one of motorsport's most demanding environments, with the first round launching January 3rd in the Saudi Arabian desert.
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In 35 years of watch collecting, I've watched haute horlogerie's relationship with materials evolve from conservative use of gold and stainless steel to adventurous explorations of tantalum, silver, platinum, ceramics, and proprietary metal alloys. Yet titanium remains systematically undervalued despite offering compelling advantages for complicated watchmaking.
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Bell & Ross has announced its partnership with Defender Rally as the official timing partner for the World Rally-Raid Championship (W2RC) 2026. The collaboration positions the French-Swiss watchmaker alongside the Defender D7X-R team competing in one of motorsport's most demanding environments, with the first round launching January 3rd in the Saudi Arabian desert.
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