The intersection of motorsport and watchmaking has produced its fair share of automotive-inspired timepieces, yet few achieve the authenticity and seamless integration of automotive design cues into watchmaking that Chopard's third collaboration with Zagato delivers. Although let’s not forget Audemars Piguet’s integration of auto racing design cues into several Royal Oak Offshores, like the Pablo Montoya, the Michael Schumacher, and the Rubens Barrichello.
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Zenith is, without a doubt, one of my favorite brands and one of the most revered brands in terms of horological accolades. Surprisingly, many sources, primarily in Switzerland (Blick) and across Europe, suggest that LVMH has been preparing to sell Zenith, the storied manufacture whose El Primero chronograph has been beating at 36,000 vph since 1969.
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Richemont and the Damiani Group, a prestigious, family-run Italian global luxury group, announced yesterday that they have signed an agreement for the Damiani Group to acquire full ownership of Baume & Mercier in a private transaction. This represents a moment of reckoning for heritage manufactures navigating the increasingly polarized luxury watch market, and raises uncomfortable questions about what happens when an almost 200-year legacy isn't enough to secure your place in a conglomerate's future.
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