The 10th edition of the 'Salón Internacional Alta Relojería México' SIAR 2016 took place from October 17th through the 20th at the St. Regis Hotel in Mexico City and we were there to provide our usual media coverage. The SIAR is the most important watch show in Latin America for exhibiting, promoting and selling fine timepieces in the region. A premium international event where locals and foreigners of very high disposable income —by invitation only— gather to share their love and passion for horology. Established in 2007, the SIAR has turned into a 'must attend' event among other international horology events including Baselworld and the SIHH. With over 17,000 attendees since its first edition and more than 50 exclusive brands involved, the SIAR is now the greatest watch event in the American continent.

This year's participating brands included the following: Armin Strom, Arnold & Son, Audemars Piguet, Bulgari, Cartier, Chopard, F.P. Journe, Frederique Constant, Greubel Forsey, Hublot, HYT, Jaeger-LeCoultre, MB&F, MCT, Montblanc, Richard Mille, RJ Romain Jerome, Roger Dubuis, Vacheron Constantin and Zenith amongst others.

This video recaps what the SIAR is like and how WCL lives the SIAR in one of the largest cities in the world. For more info on SIAR click here.